Table of contents introduction

MAIN PART
1. The concept of stereotypes
A stereotype is a specific belief or assumption (thoughts) about individuals based solely on their membership in a group, regardless of their individual characteristics. Stereotypes can be positive or negative and when overgeneralized are applied to all members of a group. For example, the model minority stereotype of Asian Americans as highly intelligent, diligent and good at math can be damaging professionally, academically. These beliefs are overgeneralized to all members of the group, even though many of the individual group members may in fact be struggle academically and professionally.
Another example of a well-known stereotype involves beliefs about racial differences among athletes. As Hodge, Burden, Robinson, and Bennett (2008) point out, black male athletes are often believed to be more athletic, yet less intelligent, than their white male counterparts. These beliefs persist despite a number of high profile examples to the contrary. Sadly, such beliefs often influence how these athletes are treated by others and how they view themselves and their own capabilities. Stereotypes are universal. Whether or not you agree with a stereotype the content of stereotypes is generally well-known within in a given culture.

Pic.1 Gender stereotypes
Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are members of an unfamiliar cultural group. An example of prejudice is having a negative attitude toward people who are not born in the United States. Although people holding this prejudiced attitude do not know all people who were not born in the United States, they dislike them due to their status as foreigners.
Explicit prejudice, negative feelings about an out-group that are openly admitted, is very difficult to measure because this is generally not socially acceptable. This means that tests and instruments measuring prejudice may be susceptible to socially desirable responding (Chapter 2). To address this research bias, psychologists have developed several ways to measure implicit prejudice, which is the relatively automatic and unconscious in-group preference. The most famous instrument used is the Implicit Association Test (IAT;Greenwald, Banaji, Rudman, Farnham, Nosek, & Mellott, 2002; Greenwald, McGhee, & Schwartz, 1998). The IAT is done on the computer and measures how quickly you can sort words or pictures into different categories. People may explicitly deny prejudice but when they’re given this computer task to categorize people from these out-groups that automatic or unconscious hesitation (a result of having mixed evaluations about the out-group) will show up in the test. Numerous studies have revealed, people tend to be faster at pairing their own group with good categories as compared to pairing others’ groups. In fact, this finding generally holds regardless if one’s group is measured according race, age, religion, nationality, and even temporary, insignificant memberships. Automatic associations and unconscious responses are often driven by society’s stereotypes and can result in discrimination like allocating fewer resources to disliked out-groups (Rudman & Ashmore, 2009).
When someone acts on prejudiced attitudes toward a group of people this is known as discrimination. Discrimination is negative action toward an individual as a result of one’s membership in a particular group (Allport, 1954; Dovidio & Gaertner, 2004). As a result of holding negative beliefs (stereotypes) and negative attitudes (prejudice) about a particular group, people often treat the target of prejudice poorly. Discrimination can extend to institutions or social and political systems.

Pic.2 Social sources of prejudice
Institutional discrimination refers to practices (at the social level) which serve to reinforce social norms for preference, privilege and limited access to services and resources. In the United States, African Americans have lower life expectancy, experience higher risk for a cardiac events and higher rates of anxiety and depression than others racial and ethnic groups in the United States (Williams, 1999; Williams & Mohammed, 2009). Native American populations experience higher rates of injury than other ethnic and racial groups (Williams, 1999). These disparities are not simply the result of lifestyle choices but represent systemic practices in healthcare that treat racial and ethnic minorities differently, as well as the effect of chronic prejudice and racism (Gee & Ford, 2011; Williams, 1999; Williams & Mohammed, 2009).
Suicide rates among lesbians and gays are substantially higher than rates for the general population, and it has been argued that this in part due to the negative outcomes of prejudice, including negative attitudes and social isolation (Halpert, 2002). Stigmatized individuals who report experiencing more exposure to discrimination or other forms of unfair treatment also report more depression, anger, and anxiety and lower levels of life satisfaction and happiness (Swim, Hyers, Cohen, & Ferguson, 2001). Exposure to chronic and persistent discrimination is harmful to our health.
“Culture shock” is a feeling of disorientation and unease in a new and unfamiliar cultural environment as a result of relocation. This concept has both an affective, or psychological, component, relating to how an individual feels in their new surroundings, and a behavioural, or sociocultural, component, relating to how they interact with others from a different cultural background. Relocation triggers a cognitive response in individuals, who reflect on their own cultural identity and either reject or learn how to live by new cultural rules. An early model of culture shock, devised by Kalervo Oberg, identified set stages in a linear progression towards adjustment, but, while there may be common elements, such as learning a new language or coping with new norms or laws, the experience is now understood as different for each individual. Much depends on the domains that they frequent and the social roles that they play, ranging from an employee adjusting to new management practices at work, an accompanying spouse coping with daily life, to a student dealing with a new college and methods of study.
Culture shock is widely used in the international business world, particularly in cross-cultural training for international relocation. The term is frequently used in Anthropology, Psychology and Communication and it is key to Migration Studies, a multidisciplinary field that studies all forms of human migration in different circumstances, whether forced, as in the case refugees and political asylum seekers, for example, or voluntary, as in the case of business sojourners, tourists or international students. Culture shock, to some degree, is a likelihood for all migrants and travelers.

Pic.3 Culture shock