Tadqiqotlari

RESEARCH
 
61 
3.1.
Description of the general stages of marketing research
61 
3.2.
General marketing research processes
64 
3.3.
Identification of needs and motivation for marketing research
 
67 
3.4.
Technology Development Marketing Plan
81 
 
Questions for control and feedback ..........................................
87 
 
 
Chapter 4.
DETERMINATION OF THE PROBLEM IN MARKET 
RESEARCH
 
88 
4.1.
The importance of identifying marketing research problems
88 
4.2.
Market research to solve the problem
89 
4.3.
Problems and their classification in marketing research
90 
4.4.
The process of developing approaches and identifying 
problems
96 

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12 
4.5.
Problems associated with the identification of research 
problems
99 
 
Questions for control and feedback ...........................................
103 
 
 
Chapter 5 .
CLASSIFICATION AND TYPES OF MARKETING 
RESEARCH
105 
5.1.
Types of marketing research
105 
5.2.
Directions of marketing research
108 
5. 3.
Marketing-mix-4P model
111 
5. 4.
The Importance of Statistical Analysis in Marketing Research
112 
5.5.
Statistical support of marketing research
118 
 
Questions for control and feedback ..........................................
121