Chapter 6. METHODS OF INFORMATION COLLECTION IN MARKETING RESEARCH 122 6.1.
Information system in marketing and the role of information
system in enterprise development
122 6.2. Values collection of information in conducting marketing
research
128 6.3.
Directions of data collection for marketing research
130 6.4.
Formation of information collection
133 6.5.
Primary and secondary information
136 6.6.
Information Collection Methods
143 Questions for control and feedback ..........................................
148 Chapter 7. ANALYSIS METHODOLOGY IN MARKETING RESEARCH: PRINCIPLES AND METHODS 149 7.1.
The importance of economic analysis in marketing research
149 7.2.
Objectives of marketing research analysis
151 7.3.
Methods of marketing analysis
155 7.4.
Micro and macro environment in marketing research
158 7.5.
Analysis of market potential and scope
172 7.6.
Step / PEST macrolevel analysis styles
176 7.7.
ETHOM macrolevel
risk
and
opportunity
analysis methodology
180 7.8.
Macrolevel quest factor analysis methodology
183 Questions for control and feedback ..................................
184 Chapter 8. METHODS OF QUESTIONATION AND CONDUCTING
