Technical Translation: Usability Strategies for Translating Technical Documentation
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- Preconscious Processing and Semantic Priming
Late Selection Filter Models
In contrast to the early selection models outlined above, late selection mod- els operate after information has undergone partial cognitive processing. In- formation stored in sensory memory is passed to STM where pattern matching occurs. When the information activates its LTM representation, i.e. a match is found for the pattern, a response is initiated. However, the human cognitive system is only capable of handling one response at a time (Ellis & Hunt 1993:58; Card et al. 1983:42). This means that instead of be- ing able to focus our attention on one input only, we are, in fact, only able to concentrate on one output , namely the item of information activated in LTM. Late selection functions on the basis of all information being passed in parallel into STM. There are obvious limitations as a result of the low ca- pacity channel linking sensory memory and STM, but for the most part, all information is passed through. Given the fact that STM is limited in its ca- pacity, only some of the information can be stored there. The decision as to which information is stored in STM is based on the relative importance of the information. Information relating to the task at hand is assigned greater importance (Gavin 1998:37). Information which is deemed to be important is then subjected to more rigorous processing. While several items of in- formation may be processed, we can organise and handle responses to one of them only. 127 Understanding Users Preconscious Processing and Semantic Priming A crucial characteristic of the late selection model is that all information is processed to some extent. As attention selection takes place after recogni- tion of information and at the point where responses are selected, the unat- tended information can sometimes be put to good use. Although we can only deal with one response at a time, the fact that we partially process so much information has an effect on the content of STM and which parts of LTM are activated. Semantic priming is a phenomenon whereby in cases where “the stimulus which preceded the current stimulus was semantically related to the cur- rent stimulus, the response to the current stimulus is affected by the preced- ing stimulus” (Ellis & Hunt 1993:60). This means that stimuli can pave the way for subsequent related stimuli. In effect, semantic priming activates or facilitates access to related items of information. This makes the recognition of subsequent information easier ( ibid. ). Download 2.88 Mb. Do'stlaringiz bilan baham: |
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