Testlar kirish. Feshion –menejment va marketing tushunchalar

7.MODA INDUSTRIYASIDA MERCHANDAYZING
1. …- bu chakana savdo joylarida xaridorga ta'sir ko’rsatishning kompleks sistemasidir.
a) Merchandayzing.
b) Moda
c) PRODUCT
d) PLACE
2. Kơplab merchandayzerlar moda mahsulotlari sotiladigan magazinlarni … deb hisoblashadi.
a) savdo xodimlarini
b) tirik organizmlar.
c) kognitiv psixologiya
d) to’g’ri javob yoq
3. Fashion - industriyadagi barcha merchandayzing tadbirlarida quyidagilardan foydalaniladi:
a) brendning jonsiz tarkibiy qismlaridan

b) brendning jonli tarkibiy qismlaridan

c) Hamma javob to’g’ri.

4. Merchandayzingning maqsadi - …
a) minimal mahsulotni maksimal narxda maksimal xaridorlarga sotishdan iborat
b) maksimal mahsulotni maksimal narxda minimal xaridorlarga sotishdan iborat
c) maksimal mahsulotni maksimal narxda maksimal xaridorlarga sotishdan iborat.
d) Hamma javob to’g’ri
5. Filipp Kotler kompleks marketing kommunikatsiyalarni … sifatida xarakterlaydi.
a) 6P
b)5P
c)6B
d)6G
6. 6P bu:
a) PRODUCT , PRICE, PLACE, PROMOTION , PUBLIC OPINION, POLITICS.
b) PRODUCT , PRICE, PLACE, PROMOTION , PUBLIC OPINION
c) PRODUCT , PRICE, PLACE, PROMOTION
d) PRODUCT , PRICE
7. Moda industriyasidagi merchandayzing kơrsatilgan maqsadlarni amalga oshirishi uchun nechi xil vazifalarni ham bajarishi zarur ?
a)6
b)7
c)8
d)9.
8. Moda industriyasida merchandayzingga nisbatan iqtisodiy yondashuv …
a)rivojlandi
b) eskirdi.
c)yangilandi
d) Hamma javob to’g’ri
9. Bayerga mahsulotni sotib olish vaqtida …zarur
a) sezgi.
b) tajriba
c) Hamma javob to’g’ri
d) to’g’ri javob yoq
10. Merchandayzerga esa assortimentni sotilishini ta'minlab berish uchun tajriba kerak bơladi.
a) sezgi.
b) tajriba.
c) Hamma javob to’g’ri
d) to’g’ri javob yoq