The 50th Law (with 50 Cent)


Strategies for Establishing Authority


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The Laws of Human Nature

Strategies for Establishing Authority
Remember that the essence of authority is that people willingly follow
your lead. They choose to adhere to your words and advice. They want
your wisdom. Certainly at times you may have to use force, rewards
and punishments, and inspiring speeches. It is only a matter of degree.
The less your need of such devices, the greater your authority. And so
you must think of continually striving to engage people’s willpower and
overcome their natural resistances and ambivalence. That is what the
following strategies are designed to do. Put them all into practice.
Find your authority style: Authenticity.
The authority you establish must
emerge naturally from your character, from the particular strengths
you possess. Think of certain archetypes of authority: one of them suits
you best. A notable archetype is the Deliverer, such as Moses or Martin
Luther King Jr., an individual determined to deliver people from evil.
Deliverers have an acute dislike of any kind of injustice, particularly
those that affect the group they identify with. They have so much
conviction, and most often such a way with words, that people are
drawn to them.
Another archetype would be the Founder. These are the ones who
establish a new order in politics or business. They generally have a
keen sense of trends and a great aversion to the status quo. They are
unconventional and independent minded. Their greatest joy is to
tinker and invent something new. Many people naturally rally to the
side of Founders, because they represent some form of progress.


Related to this archetype would be the Visionary Artist, such as Pablo
Picasso or the jazz artist John Coltrane or the film director David
Lynch. These artists learn the conventions in their field and then turn
them upside down. They crave some new style and they create it. With
their skill, they always find an audience and followers.
Other archetypes could include the Truth Seeker (people who have
no tolerance for lies and politicking); the Quiet Pragmatist (they want
nothing more than to fix things that are broken, and have infinite
patience); the Healer (they have a knack for finding what will fulfill
and unify people); the Teacher (they have a way of getting people to
initiate action and learn from their mistakes). You must identify with
one of these archetypes, or any others that are noticeable in culture.
By bringing out a style that is natural to you, you give the
impression that it is something beyond you, as if your sense of justice
or nose for trends came from your DNA or were a gift from the gods.
You cannot help but fight for your cause or create a new order. Without
this naturalness, it might seem that your attempt at authority is too
opportunistic and manipulative, that your support for some cause or
trend is a mere ploy for power. The earlier you recognize this style the
better; you will have more time to hone it, to adapt it to changes in
yourself and in the culture, to bring out new facets to impress and
fascinate people. And having left signs of this style from the beginning
of your career, it will seem all the more like a higher power that you
cannot help but follow.

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