The Digital Transformation Playbook: Rethink Your Business for the Digital Age
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New York Times, February 26, 2013, http://www.nytimes.com/2013/02/27/technology
/music-industry-records-first-revenue-increase-since-1999.html. 3. Igor Ansoff, “Strategies for Diversification,” Harvard Business Review 35, no. 5 (September–October 1957): 113–24. 4. Katherine Rosman, “U.S. Paper Industry Gets an Unexpected Boost,” Wall Street Journal, March 7, 2014, http://www.wsj.com/articles/SB100014240527023047038045793 85470794476470. 5. Clark Gilbert, Matthew Eyring, and Richard N. Foster, “Two Routes to Re- silience,” Harvard Business Review, December 2012, https://hbr.org/2012/12/two -routes-to-resilience. 6. David Schmaltz, “Whip City,” Pure Schmaltz (blog), January 13, 2006, http:// www.projectcommunity.com/PureSchmaltz/files/Vaporized1.html. 7. Jorge Cauz, “How I Did It . . . Encyclopædia Britannica’s President on Killing Off a 244-Year-Old Product,” Harvard Business Review 91 (March 2013): 39–42. 8. John McDuling, “The New York Times Is Finally Getting Its Swagger Back,” Quartz, April 29, 2014, http://qz.com/203869/the-new-york-times-is-finally -getting-its-swagger-back/. 9. Sharon Waxman, “Marvel Wants to Flex Its Own Heroic Muscles as a Movie- maker,” New York Times, June 18, 2007, http://www.nytimes.com/2007/06/18/business /media/18marvel.html. 10. Sree Sreenivasan, “Digital, Mobile, Social Lessons from a Year @MetMuseum: What Every Business Should Know” (speech given at Columbia Business School’s Annual “BRITE” Conference, New York, March 2, 2015). 11. Theodore Levitt, “Marketing Myopia,” Harvard Business Review, July–August 2004, https://hbr.org/2004/07/marketing-myopia. 12. Ivar Jacobson, Object Oriented Software Engineering: A Use Case Driven Approach (Reading, Pa.: Addison-Wesley Professional, 1992). 13. Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution: Cre- ating and Sustaining Successful Growth (Boston: Harvard Business School Press, 2003), 74–80, 96. Christensen and Raynor credit Richard Pedi with coining the phrase “jobs to be done,” Anthony Ulwick with developing closely related concepts, and David Sundahl 258 6 . A D A P T Y O U R V A L U E P R O P O S I T I O N with assisting in their own formulation. The job-to-be-done concept has been further explored in various articles by Christensen with other coauthors. 14. Michael J. Lanning and Edward G. Michaels, “A Business Is a Value Deliv- ery System,” McKinsey Staff Paper no. 41, June 1998, http://www.dpvgroup.com/wp- content/uploads/2009/11/1988-A-Business-is-a-VDS-McK-Staff-Ppr.pdf. 15. Office of Inspector General, United States Post Office, Providing Non-Bank Financial Services for the Underserved, January 7, 2014, https://www.uspsoig.gov/sites /default/files/document-library-files/2014/rarc-wp-14–007.pdf. 16. Felix Salmon, “Why the Post Office Needs to Compete with Banks,” Reuters (blog), February 3, 2014, http://blogs.reuters.com/felix-salmon/2014/02/03 /why-the-post-office-needs-to-compete-with-banks/. 17. Donna Leinwand Lager, “Postmaster General to Seek New Tech, New Fleet for USPS,” USA Today, March 6, 2015, http://www.usatoday.com/story/news/2015/03/06 /postmaster-general-brennan-seeks-innovation-technolog y-for-us-postal -service/24520575/. 18. Henry Chesbrough, “Why Bad Things Happen to Good Technology,” Wall Street Journal, April 28, 2007, http://www.wsj.com/news/articles/SB117735510033679362. 19. Josh Constine, “How Facebook Went Mobile, in Before and After Org Charts,” Techcrunch, December 4, 2013, http://techcrunch.com/2013/12/04/facebook-org-charts/. 20. Rita Gunther McGrath, The End of Competitive Advantage: How to Keep Your Download 1.53 Mb. Do'stlaringiz bilan baham: |
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