The importance of tourist resources in the social and economic life of uzbekistan. Scientific supervisor: I

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other countries. Continue institutional and structural reforms aimed at further 
development and liberalization of the economy, strengthening macroeconomic 
stability and maintaining high economic growth rates, increasing the 
competitiveness of the national economy, modernization and rapid development of 
agriculture, and reducing state participation in the economy. to protect the right of 
private property and further strengthen its priority position, to encourage the 
development of small business and private entrepreneurship, to promote the socio-
economic development of regions, districts and cities in a comprehensive and 
proportionate manner, to improve the investment environment, and to attract foreign 
investments to the sectors and regions of our country's economy active engagement; 
consistently increasing the employment and real income of the population aimed at 
the development of the social sphere, improving the system of social protection and 
health care, increasing the socio-political activity of women, building affordable 
housing, road transport, implementation of target programs for development and 
modernization of engineering-communication and social infrastructures, 
development of education, culture, science, literature, art and sports, improvement 
of state policy regarding youth; 
ensuring security, inter-ethnic harmony and 
religious tolerance, strengthening the independence and sovereignty of our country 
aimed at conducting a deeply thought-out, mutually beneficial and practical foreign 
policy, security, stability and harmony in the vicinity of Uzbekistan ‗formation of 
friendly environment, strengthening the international reputation of our country. The 
main factor for the development of tourist destinations is the potential of knowledge 
and experience of personnel. At present, although there are wide opportunities for 
the development of tourist routes in our republic, very few routes have been 
developed. These directions are directed only to the cities located on the Great Silk 
Road. But there are many historical and beautiful places for tourists to see and relax 
in our republic. It is only necessary to introduce them at a high level, to develop a 
system of new routes and ways of placing tourists in those places. Currently, the 
main directions are only A.J. It operates on the basis of directions developed by -

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Uzintur. Therefore, it is one of the most important issues to review all these tourist 
routes and establish motels and campsites for the use of tourists along these routes.
While the development of the Internet and other technologies is a great impetus for 
tourism, tourists who use this system are not always found. That is why advertising 
of food products through television and radio shows its convenience. Although 
advertising on television costs a little more than the Internet, it is more effective. In 
practice, various methods of determining the scope of advertising expenses are used. 
In Japan, West Germany, and the United States, advertising activities play an 
important role in the movement of goods. The cost of advertising is much greater. 
For example, in the USA, 30 minutes of advertising time on TV is $100,000. It is 50 
thousand dollars in Spain. It should be noted that there are restrictions on television 
advertising in many countries. For example, in Austria, the maximum time allotted 
for advertising is 20 minutes; In Germany, the maximum time is 20% of a day's 
show, in Spain it is 10%. The development of market relations, entering the world 
market requires the development of advertising activities. Currently, it is necessary 
to ensure that advertising is relevant to the interests of all spheres of personal 
activity, and to protect the interests of consumers from advertisers. 24 Advertising 
budget planning is the total amount of funds allocated for advertising, their 
distribution, that is, how they are used and how much they are used. ‗display is 
determined. After getting an understanding of each client, the travel service 
strengthens the relationship with them, regularly sends them information that may 
be of interest to them by e-mail, which leads users to the "Expedition" site. 
encourages quick application. Individual goals can be set and evaluated accordingly. 
This, in turn, allows to take into account the influence of internal and external 
environmental factors on increasing the company's profit. External environmental 
factors: choosing an effective strategy; choosing effective methods of management 
and marketing policy; selection of effective forms and channels of sales, product 
type, price formation and market segmentation; choosing effective ways to introduce 
the product to the market. Internal environmental factors: cost reduction; increase 
the effectiveness of decisions; determining quality criteria for each employee; 

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