The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

Lack of Purpose
If you ask the average person what their life purpose is, you
will get a funny look or a response like “Gee, I dunno.” What if I
asked you? What would you say? The average person can’t
articulate their life purpose—the compelling “why” that drives them
to wake up every day and do whatever it takes to fulfill their
mission in life.
Rather, the average person takes life one day at a time, and has
no higher purpose beyond merely surviving. Most people just focus
on getting through the day, taking the path of least resistance, and
pursuing short term, short-lived pleasures along the way, while
avoiding any pain or discomfort that might cause them to grow.
During the course of my seven-year career in direct sales,
despite having broken numerous company sales records, I spent the
first six of those seven years fighting the uphill battle of mediocrity,
and losing more often than not. My results were inconsistent, and I
consistently accepted far less than my best, until I finally figured
out the secret to overcoming mediocrity: live a life of purpose.
After being inducted into the company’s hall of fame, it was
time to move on and pursue my dreams of becoming an author,
speaker, and coach. However, I had never achieved my full potential
with the company. I was about to leave the company with the
mediocrity monkey on my back. It was sure to follow me into my
next venture unless I did something about it.
Up until then, I didn’t have a compelling life purpose that got

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me up in the morning even when I didn’t feel like getting up. I had
no purpose that drove me to get on the phone and call prospects,
even when I didn’t need more money. I decided in that moment that
my life purpose for the next 12 months would be: to become the
person I need to be to create the success, freedom, and quality of
life that I truly want. I combined this with my other life purpose
(yes, you can have more than one), which was to selflessly add
value to the lives of others by assembling a team of 16 other sales
reps. I led weekly conference coaching calls to support them in
reaching their goals, free of charge, for the next 46 consecutive
weeks.
Living every day in alignment with my two life purposes—
constantly, consciously aligning my thoughts, words and actions
with each purpose—not only did I have my best sales year ever (a
94% increase over my previous best), but I also led more reps to
surpassing the highest performance level than at any other time in
the company’s 50-year history.
To defeat this cause of mediocrity, you need a life purpose,
which can be any purpose you want. It can be anything that
resonates with and inspires you to wake up every day and live in
alignment with your purpose. Now, I totally understand that asking
you to come up with your life’s purpose right now may sound a bit
overwhelming. Just remember that you get to make it up, and this
first one can be something simple, even small. (e.g. “I’m going to
smile more so that I can bring a little more happiness to my life and
to those around me.” Or, “I’m going to ask every person I meet
what I can do to help them, so that I can add value to more people’s
lives.”) It will be your first step towards a bigger life purpose.
Keep in mind that you can change your life purpose at any
time. As you grow and evolve, so will your purpose. What’s
important is that you choose a purpose—any purpose—and start
living by it, now. You can even borrow one of the purposes I just
shared with you. (Many of my coaching clients have.)
Keep in mind that you’re not supposed to “figure out” what
your purpose is, you get to make it up, create it, decide what you
want it to be. In his bestselling book The Rhythm of Life, Matthew
Kelly enlightens us to a universal life purpose that I believe we
should all live by: to become the best version of ourselves. In other

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words, focus on growing and being the best you can be, pursuing
your dreams and inspiring others to do the same. That’s your
purpose.
Schedule some time this week to think about and articulate
your life purpose. Write it down where you’ll see it every day. In
fact, you’ll have time to do this during your Miracle Morning.
Always remember that when you are committed to a life
purpose that is bigger than your problems, your problems become
relatively insignificant and you will overcome them with ease.
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