The problems of data security in digital marketing

Computer and internet bots - Pros:

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  Faster than humans at repetitive tasks
  
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  They save time for customers and clients.
  
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  They reduce labor costs for organizations.
  
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  They are available 24/7
  
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  Organizations can reach large numbers of people via messenger apps.
  
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  They are customizable.
  
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  They are multi-purpose.
  
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  They can offer an improved user experience.
  

Computer and internet bots - Cons:

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  Bots cannot be set to perform some exact tasks, and they risk misunderstanding users – and causing frustration in the process.
  
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  Humans are still necessary to manage the bots as well as to step in if one misinterprets another human
  
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  Bots can be programmed to be malicious.
  
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  Bots can be used for spam.
  

Examples of bots

The range and variety of bots mean they are used across a wide range of areas, such as customer service, business, search functionality, and entertainment.
Examples of well-known services which use bots include:

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  Instant messenger apps such as Facebook Messenger, WhatsApp, and Slack.
  
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  Chatbots such as Google Assistant and Siri.
  
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  The World Health Organization built a bot on WhatsApp to share public information related to the coronavirus pandemic.
  
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  National Geographic built a conversational app which supposedly conversed like Albert Einstein would have, to promote their show Genius.
  
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  News apps such as the Wall Street Journal, to show news headlines.
  
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  Spotify, which allows users to search for and share tracks via Facebook Messenger.
  
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  Lyft, Uber’s biggest competitor, allows customers to make requests via Slack, Messenger, and Alexa.
  
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  Mastercard allows customers to check their account transactions using the Facebook Messenger bot.
  
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  Lidl created a bot to help make wine recommendations to customers.