prospect like a wave hitting a breakwater, and exerts a strong subconscious
influence on that prospect. The way you look on the outside is considered to be
an expression of the kind of person you are on the inside.
The visual impact of your clothes strikes the prospect like a wave hitting a breakwater, and
exerts a strong subconscious influence on that prospect.
When you
are well dressed and groomed, the customer unconsciously assumes
that you come from a good company and that your product or service is of good
quality. When you look the part of a top salesperson at the first meeting, the
prospect takes you more seriously and is more open to your sales message.
Who Makes the Most Money?
Over
the years, in more than a thousand seminars with more than a million
salespeople, I have noticed that the best-dressed salespeople are always the ones
making the most money in their fields. Whenever a well-dressed salesperson
talks to me, it is immediately evident from his confident
attitude that he is
making excellent money in his field.
On the other hand, I see countless salespeople who have no idea that they are
sabotaging themselves and their sales each morning when they leave the house
dressed poorly. The tragedy is that no one has ever taken them aside and
explained to them how important appropriate business dress is to success.
Worse, no one wants to criticize a salesperson by telling him or her that his or
her dress is not appropriate. Everyone knows, but no one says anything.
Every salesperson should read at least two books on
proper business attire and
then follow their advice religiously. Remember, in dress, as well as in all other
aspects
of selling, everything counts! It is either helping you or hurting you. It
either adds or detracts. Your dress either moves you toward the sale, or moves
you away. Dress is one of the most powerful of all suggestive influences in
selling.
Do'stlaringiz bilan baham: 
