The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible pdfdrive com

INTRODUCTION
The imagination is literally the workshop wherein are
fashioned all plans created by man.
—NAPOLEON HILL
T
he purpose of this book is to give you a series of ideas, strategies, and
techniques that you can use immediately to make more sales, faster and more
easily than ever before. In the pages ahead, you will learn to get more out of
yourself, and out of your selling career, than you may have ever thought
possible. You will learn how to double, triple, even quadruple your sales and
your income within a few months, or as little as a few weeks.
This book is the written version of my internationally successful The
Psychology of Selling audio sales program. Since this program was originally
produced, it has been translated into sixteen languages and is used in twenty-four
countries. It is the best-selling professional sales training program in history.
Become a Millionaire!
According to follow-up research on graduates of the audio program, more
salespeople have become millionaires by listening to and applying these ideas
than by any other sales training process ever developed. Using this material, I
have personally trained more than five hundred thousand salespeople worldwide,
from thousands of companies and from virtually every industry. It really works!
My Own Story
I did not graduate from high school. Instead, as a young man, I went off to see
the world. I worked at manual-labor-type jobs for a few years until I had enough
money to begin traveling. I worked my way, on a Norwegian freighter, across

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the North Atlantic, and then traveled by bicycle, bus, truck, and train around
Europe, across Africa, and eventually to the Far East. I never missed a meal, but
I did postpone a lot of them indefinitely.
When I could no longer find a manual-labor job, in desperation, I got into
sales. It seems that most of the decisions we make in life are similar to backing
up in the night and hitting something, and then getting out to see what it was. In
this case, for me, it was a sales job.