The role of advertising in today’s world

The role of advertising in today’s world

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Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.

In the competitive and capital-intensive world of television shows, advertising plays an important role by financing many programmes. Unfortunately, sponsorships come more easily for entertainment programmes perceived as ‘popular’ with wide reach.

In the competitive and capital-intensive world of television shows, advertising plays an important role by financing many programmes. Unfortunately, sponsorships come more easily for entertainment programmes perceived as ‘popular’ with wide reach.

So we have a glut of the same kind of programmed on most channels even as ‘serious’ kind of entertainment— classical music, dance, drama, documentaries—or programmed of socio-economic concerns are minimal because advertisers do not consider these to be widely watched. This approach seriously limits the scope of media in disseminating cultural awareness and values.

Advertising is a way to showcase one’s products or services and offer consumers a vast choice in terms of what they are offered and what they can choose to buy. For the consumers, advertising offers them a choice to get at the best in the market at the best price.

Today, it is unimaginable to expect people, especially in urban areas, to spend their money buying products of which they haven’t heard a thing. People know what is in the market and then choose what they want. Nothing can be more satisfying than this, for then one gets his or her money’s worth. But advertising has been not only a boon, but also a bane in many ways.

Advertising relies on consumerism to succeed and consumer’s judge by materialistic standards. Moreover, successful advertising means emerging triumphant in the face of tough competition, often without consideration of high standards or aesthetic tastes.

Products become ‘known’ then because of the ‘hype’ or ‘advertising’ appeal that they have, even though the products themselves may not be of the required standard. Lies are resorted to when advertising, and with time no one objects to the trend.

Thank you for attention!