The use of innovative marketing in increasing the competitiveness of domestic goods in foreign markets Musayeva Shoira Azimovna

The use of innovative marketing in increasing the competitiveness of domestic goods in foreign markets


Musayeva Shoira Azimovna,
Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan


Abstract:This article discusses how to use external and internal ideas in the process of improving your products through innovative marketing. aimed at creating, expanding and maintaining a market for new goods or services.
Key words: Innovation, market, subject, function, services, efficiency, advertising.
Аннотация
В данной статье рассмотрена как использовать внешние и внутренние идеи в процессе улучшения своей продукции посредством инновационного маркетинга. направленных на создание, расширение и поддержание рынка новых товаров или услуг.
Ключевые слова: Инновация, рынок, субъект, функция, услуги, эффэктивность, реклама.
Annotatsiya
Ushbu maqolada innovatsion marketing orqali mahsulotingizni takomillashtirish jarayonida tashqi va ichki g'oyalardan qanday foydalanish kerakligi muhokama qilinadi, yangi tovarlar yoki xizmatlar bozorini yaratish, kengaytirish va qo'llab-quvvatlashga qaratilgan.
Kalit so'zlar: Innovatsiya, bozor, mavzu, funksiya, xizmatlar, samaradorlik, reklama.

In market conditions, the use of marketing activities in all areas of business is one of the most pressing issues. Marketing is used regardless of the degree of development of market relations. Because it manifests itself as a real system that coordinates the internal and external activities of the company, as well as coordinating the interactions and actions of all subjects involved in marketing activities.

Innovative marketing is a set of marketing technologies aimed at creating, expanding and maintaining a market for new goods or services.
The concept of innovative marketing underlies the entire marketing service, market research and the search for a competitive enterprise strategy.
Innovative marketing as a concept is broader than innovative marketing, including the mission of the organization, philosophy of thinking, research area, management style and behavior. This is not a limited, forced innovation, but a separate type of relationship, and even quite accepted.
Among the main functions of innovation are:

1. 
   Innovations are a channel for the implementation of scientific and technical results, achievements of human potential, which serve to intellectualize labor activity and increase its scientific potential;
   
2. 
   the range of products and services produced through innovation will be expanded, their quality will increase, which will serve to increase the needs of society and the level of their satisfaction;
   
3. 
   innovations make it possible to attract new productive forces into production, to produce products and services with less labor, energy and materials;
   
4. 
   the competition of innovations in one area or another contributes to bringing the structure of reproduction in line with the changing structure of needs and the structure of the external environment. Therefore, innovations are a necessary element in the implementation of the basic laws of the development of society, a condition for its development and dynamism.
   

The company can use external and internal ideas in the process of improving its products through innovative marketing. External ideas include: business ventures; buyers and consumers; competitors; exhibitions and fairs; various publications; research institutes; suppliers; goods produced in other industries; advertising agencies; business associations, ministries and other government agencies.
Internal ideas include: market research
sections; departments of technical and prospective development; patent offices; production department; all divisions of the marketing department; Department of International Economic Cooperation; goods preparation department; groups of permanent or temporary staff to search for and develop ideas.
^InnovationThe complex traits of marketing include sales quality, innovation ability, new product development ability, marketing skills, effective advertising ability, ability to move quickly from new product development to commercial production, and more.
Thus, the process of brand innovation begins with the search for new product ideas. The internal and external sources of an enterprise's ideas serve as the basis for product ideas. The task of planning a new product is to find and develop alternatives to product policies, justifying their opportunities and risks. To improve the results of the planned activities, it is necessary to pay special attention to the key issues of brand innovation, such as the stage of finding or obtaining ideas, the stage of evaluating ideas, and the stage of implementing ideas. Different methods are used to plan a new product. Creative research methods are used in market research to find and develop ideas for a new brand.
In the conditions of fierce competition in the production of competitive products, enterprises quickly acquire competitive advantages and quickly lose them. High competition in the use of innovative marketing strategies in foreign markets requires the development and implementation of specific marketing strategies for enterprises:

1. 
   If a company wants to maintain a leading position in foreign markets, it must constantly be engaged in the creation of new advantages, shortening the life of existing competitive advantages;
   
2. 
   In order for the current strategy not to be expected by competitors, they need to deviate from logically reasonable behavior. The high level of competition in foreign markets requires unpredictable but unexpected solutions;
   
3. 
   The innovative marketing strategy of the enterprise must be dynamic, quickly updated, any long-term strategy can harm the enterprise;
   
4. 
   In a highly competitive environment, strengths and weaknesses analysis can potentially confuse an enterprise because it focuses on the long term.
   

In short, the only useful and long-term competency should be that it is constantly new to a competitor.
it is necessary to look for unexpected advantages and create favorable conditions for innovation.
Successfully implementing the desired level of customer service in foreign markets can be a critical feature that distinguishes an innovating firm from competitors. It is necessary to look for unexpected advantages and create favorable conditions for innovation.