Topic 1: Does increasing travels between countries enable people to learn different cultures or to

Topic 51: The high sales of popular consumer goods reflect the power of advertising 
but not the real need of the society where such products are sold. To what extent do 
you agree or disagree?
 
( the role of advertising r) (be aware of their needs);
(however powerful advertising is), (constrained by income, family or other elements), (to a greater or 
lesser extel1t) ( the limits of what they need);
(false or misleading commercials),
(potential consumer), (fol1ow the trend);
Advertising is well-known as a method of promotion, a method used by corporations 
introduce their products and services to the market, attract the eye of consumers and increase 
sales. Critics of advertising argue that advertising is the main drive of soaring sales of some 
products and services, inducing consumers to purchase what they do not actually need in their 
daily lives. This contention is self-evident. 
Advertisements conquer the audience mainly by sending them a message that they are 
lacking a specific brand or product that is likely to make them acceptable or even 
distinguished individuals in society. The advertisements as to medicine, dietary supplement 
and other life-enhancing products provide a typical example. Targeting the buyers that are 
doubtful or worried about health, advertisers have sought to encourage them to think that 
they are threatened by such problems as malnutrition, dysfunction of any part of their bodies. 
Lack of the knowledge in this field, the audience will rush to buy the advertised products. 
Such cases are ever-present, and the audience expects an immediate positive outcome 
disregarding other solutions.
Advertising also works to create a best-seller image for a newly-marketed product. The 
audience is tempted to buy it in the hope that they can thus become one of the eyewitnesses 
and participants of a fad. It is not uncommon that cell phone users replace their phones every 
year, although the phone they have abandoned is still in usable conditions. They might not 
actually need to make purchases so frequently, but advertising spurs them to do so. The 
power of advertising has too often abused by advertisers, who tend to give all exaggerated 
account of the popularity of a product, soon after the product is marketed. So gullible are 
some buyers that they are driven to buy it. With the number of buyers growing, it will evolve 
into a buying craze.
In conclusion, people should stay alert to the influence advertising has on their decision 
making process. As indicated above, advertising has twisted the information about what 
product is needed, or what product is favored, thereby driving people to make insensible 
buying decisions.
1. Promotion=advertising=marketing 
2. Dietary supplement=pills to improve health
3. Target= aim at
4. Rush=hurry=dash=run:
5. Ever-present=omnipresent=ubiquitous=pervasive
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6. Disregard=pay no attention to=ignore=take no notice of=close the eyes to
7. Tempt=attract=entice=lure 
8. Eyewitness=witness=observer
9. In usable conditions=in working conditions=in serviceable conditions
10. Give an exaggerated account of=exaggerate
11. Gullible=credulous
12. Craze=fad=trend=fashion=obsession
13. Alert=attentive=watchful=vigilant
 
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