Topic 1: Does increasing travels between countries enable people to learn different cultures or to

Topic 49: Do the positive effects outweigh negative effects, when advertising gains in 
popularity?
 
(disseminate market information), (inform consumers of new products), (enable a more qualitative 
choice between products to consumers) ;
(Encourage competition in quality), (encourage product innovation), (enrich their lives) (improve 
living standards) ;
(enable greater volumes to be sold), (promote economic development)
(claims or visual images that directly or indirectly mislead the consumer) ;
( hardly provide full disclosure of product characteristics), (abuse the consumers' trust), (exploit their 
lack of experience or know ledge ), (manipulate them)
(unwelcome intrusion) ;
( add to the cost of every product)

It has always been difficult to assess the contribution of advertising. This issue is fraught 
with controversy, with concern being expressed over the harmful effects of advertising. 
Below are some arguments against this concern.
It is important to recognize that one of the key functions of advertising is to supply 
consumers with adequate and accurate information about all of the alternatives available to 
them. Every now and then, advertising is criticized on the ground that it can manipulate 
consumers to follow the will of the advertiser; however, evidence supports an opposing view 
that advertising merely promotes products that are most likely to satisfy consumers' wants. In 
simple terms, it is consumers rather than advertisers who decide what are advertised.
Advertising also plays a significant role in fostering full employment and facilitating 
economic well-being. By conveying marketing information constantly to the target audience, 
advertising speeds the consumers' acceptance of new goods and technologies. It guarantees 
the high turnover rate of the manufactured goods and therefore, sustainability of a business. It 
is also agreed that advertising is one of the main sponsors of a large number of other 
industries, for example, the entertainment industry particularly sports, music, and theatrical 
events.
Unarguably, advertising is criticized every now and then for misleading the public. 
However, the rapid development of advertising itself has provided a solution to this problem, 
as the information delivered to the audiences has made them knowledgeable consumers. 
Under this circumstance, they can easily distinguish inferior products from quality products 
with their knowledge. The misleading effect of advertising will be counteracted over time.
To summarize, advertising suggests what consumers need and contributes partly to 
economic development. In this sense, advertising is of great value to people and the society. 
The general perception of advertising as a source of misleading information is in fact a bias.
1. Fraught with=full of=filled with=burdened with
2. Manipulate=maneuver=operate=influence=harness 
3. Will=want=wish=desire
4. Foster=promote=further=advance=encourage
5. Inferior=substandard=low-grade

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