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O‘ZBEKISTON RESPUBLIKASI OLIY VA O‘RTA MAXSUS TA’LIM VAZIRLIGI

TOSHKENT DAVLAT AGRAR UNIVERSITETI
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Agrosanoatda buxgalteriya hisobi yo‘nalishi
3/98 guruh talabasi Baxtiyorova Mohinurning
ishlab chiqarish amaliyoti yakuni bo‘yicha


HISOBOT
Germaniya Davlati Gamburg shahrida McDonalds korporatsiyasi Gamburg filialida amaliyot o‘tgan.

Hisobot topshirildi

(muddati)

Himoya qildi

(muddati)
Ushbu baho (ball) qo‘yildi

Amaliyot rahbari

Lavozimi, unvoni, ilmiy darajasi
_(imzo)

Toshkent 2022

TABLE OF CONTENTS FOREWORD...................................................................................................

1. 
   MCDONALD’S CORPORATION AND ITS HISTORY, PRODUCTS,INTERNATIONAL MENU VARIATIONS
   
2. 
   TREATMENT OF EMPLOYEES: AUTOMATION AND WAGES
   

3. 
   CORPORATE OVERVIEW ..........................................................
   

4. 
   MARKETING AND ADVERTISING
   

APPENDIX............................................................................................


CONCLUSION......................................................................................


LIST OF REFERENCES...............................................
McDonald's Corporation is an American-based multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc (1902–1984), a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald's had its previous headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in June 2018.[8][9][10][11]
McDonald's is the world's largest restaurant chain by revenue,[12] serving over 69 million customers daily in over 100 countries[13] in more than 40.000 outlets as of 2021.[1][14][15] McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and salads. Their most well-known licensed item on the menu would be their French fries with the Big Mac close behind. The company has been the recipient of criticism for the unhealthiness of their food. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to two reports published in 2018, McDonald's is the world's second-largest private employer with 1.7 million employees (behind Walmart with 2.3 million employees). As of 2020, McDonald's has the ninth-highest global brand valuation
Siblings Richard and Maurice McDonald opened the first McDonald's at 1398 North E Street at West 14th Street in San Bernardino, California (at 34.1255°N 117.2946°W), on May 15, 1940. The brothers introduced the "Speedee Service System" in 1948, putting into expanded use the principles of the modern fast-food restaurant that their predecessor White Castle had put into practice more than two decades earlier. The original mascot of McDonald's was a chef hat on top of a hamburger who was referred to as "Speedee". In 1962, the Golden Arches replaced Speedee as the universal mascot. The mascot, clown Ronald McDonald, was introduced in 1965. He appeared in advertising to target their audience of children.

Logo from 1940 until 1948

Logo from 1948 until 1953

Logo from 1953 until 1960
On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with the description "Drive-In Restaurant Services", which continues to be renewed. By September 13, McDonald's, under the guidance of Ray Kroc, filed for a trademark on a new logo—an overlapping, double-arched "M" symbol. But before the double arches, McDonald's used a single arch for the architecture of their buildings. Although the "Golden Arches" logo appeared in various forms, the present version was not used until November 18, 1968, when the company was favored a U.S. trademark.
The present corporation credits its founding to franchised businessman Ray Kroc on April 15, 1955.[25] This was in fact the ninth opened McDonald's restaurant overall, although this location was destroyed and rebuilt in 1984.[clarification needed] Kroc was recorded as being an aggressive business partner, driving the McDonald brothers out of the industry.[26]
Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's autobiography. In 1961, he purchased the McDonald brothers' equity in the company and began the company's worldwide reach.[27] The sale cost Kroc $2.7 million, a huge sum during that time.[26] The San Bernardino restaurant was eventually torn down in 1971, and the site was sold to the Juan Pollo chain in 1998. This area serves as headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum.[28] With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has made it a frequent topic of public debates about obesity, corporate ethics, and consumer responsibility.
Products
Main article: List of McDonald's products
French fries, a soft drink, McSpicy Chicken Fillet, and tomato ketchup packet
McDonald's predominantly sells hamburgers, various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.[29] During March of year, McDonald's offers a Shamrock Shake to honor Saint Patrick's Day.[30]
In addition, the chain also sells some items within the United States on a regional bases; for example, the Hatch Green Chile Double Cheeseburger, which is topped with New Mexico green chile, is only available in the southwestern state of New Mexico.[31][32]
Products are offered as either "dine-in" (where the customer opts to eat in the restaurant) or "take-out" (where the customer opts to take the food off the premises). "Dine-in" meals are provided on a plastic tray with a paper insert on the floor of the tray. "Take-out" meals are usually delivered with the contents enclosed in a distinctive McDonald's-branded brown paper bag. In both cases, the individual items are wrapped or boxed as appropriate.
Since Steve Easterbrook became CEO of the company, McDonald's has streamlined the menu which in the United States contained nearly 200 items. The company has looked to introduce healthier options, and removed high-fructose corn syrup from hamburger buns. The company has removed artificial preservatives from Chicken McNuggets,[33] replacing chicken skin, safflower oil and citric acid found in Chicken McNuggets with pea starch, rice starch and powdered lemon juice.[34]
In September 2018, McDonald's USA announced that they no longer use artificial preservatives, flavors and colors entirely from seven classic burgers sold in the U.S., including the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and the Big Mac.[35][36] Nevertheless, the pickles will still be made with an artificial preservative, although customers can choose to opt out of getting pickles with their burgers.[37][38]
In November 2020, McDonald's announced McPlant, a plant-based burger, along with plans to develop additional meat alternative menu items that extend to chicken substitutes and breakfast sandwiches.[39][40] This announcement came after the successful testing of Beyond Meat plant based meat substitutes