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Marketing and advertising

Main article: McDonald's advertising
McDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, and also sponsors sporting events ranging from Little League to the FIFA World Cup and Olympic Games.[187] Television has played a central role in the company's advertising strategy.[188] To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.[189]
Children's advertising
Main articles: Ronald McDonald and McDonaldland
Celebrity endorsements
In 1992, basketball player Michael Jordan became the first celebrity to have a McDonald's value meal named after him. The "McJordan", a Quarter Pounder with pickles, raw onion slices, bacon and barbecue sauce, was available at Chicago franchises.[190]
In March 2014, a special "Sprite 6 Mix by LeBron James" flavor of Sprite featuring the flavors of lemon-lime, orange, and cherry, debuted just before the NBA playoffs.[191] James’ endorsement of Sprite has also included the seasonal "cranberry" and "winter-spiced cranberry" editions of the beverage. James’ deal with Coca Cola and Sprite ended in 2020, with a new partnership with Pepsi and Mountain Dew launching in 2021.[192]
In September 2020, McDonald's partnered with rapper Travis Scott to release the "Travis Scott Meal", a Quarter Pounder with cheese, bacon, lettuce, pickles, ketchup and mustard; medium fries with barbecue sauce; and a Sprite, nationwide. Scott designed new uniforms for McDonald's employees and released Cactus Jack merchandise using vintage visuals from the fast food chain's history.[193] The company followed up with the "J Balvin Meal", a Big Mac with no pickles; fries with ketchup; and a Oreo McFlurry, in a partnership with reggaeton singer J Balvin.[194] LeBron James has been a spokesman for McDonald's from 2003 to 2017[195] while co-endorsing Coca Cola-Sprite since early in his career.[196]
In 2021, McDonald's partnered with Korean boy group BTS to release the "BTS Meal" in 50 countries around the world, starting on May 26 in select countries. The meal consists of a 10-piece Chicken McNuggets, medium fries, medium Coke, and for the first time in the United States, two spicy dipping sauces: Sweet Chili and Cajun.[197]

Space exploration

McDonald's and NASA explored an advertising agreement for a planned mission to the asteroid 449 Hamburga; however, the spacecraft was eventually cancelled.[198]