Turistik resurssghunoslik va turistik ekskursion loyihalashtirish
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Seasonality: A phenomenon created by either tourism supply or demand (or both) changing according to the time of the year.
sector: a part or branch of the whole industry that provides particular goods and/or services series operator: a travel agent, wholesaler, tour operator, or broker who blocks space in advance for a series of movements over a given period of time, not necessarily on a back-to-back basis service: work done for the benefit of another service charge: (1) a specified percentage of a hotel’s daily rate (usually 10% or 15 %) charged to the guest, who in return is relieved of the responsibility for tipping; (2) a fee charged to a client by a travel agent in addition to the commissions paid to him or her by the principals service delivery: the manner in which customer needs are met Service encounter: The moments of interface between customer and supplier Service marketing mix: The addition of People, Physical Evidence and Process to the four areas of activity more usually associated with marketing products,: Price, Place, Promotion and Product. service provider: a person or company that supplies a particular service service: non-physical, intangible attributes that management controls, including friendliness, efficiency, attitude, professionalism, and responsiveness. Servicescape: The location in which the service encounter takes place shore excursion: a land tour, usually available at ports of call and sold by cruise lines or tour operators to cruise passengers short haul: 1-3 hour flight shoulder season: period when there is neither a high nor low demand for a destination, usually falling in the spring or fall months for most areas Download 1.56 Mb. Do'stlaringiz bilan baham: |
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