У збеки стон респ убликаси о лий ва урта махсус таълим вазирлиги

III section.
VII shapter. Strategic marketing Planning.
7.1. Strategic p lan n in g ..........................................................................
91
7.2. The Marketing S trateg y ................................................................ 
99
7.3. Marketing p la n n in g .......................................................................
102
7.4. Strategic plan in the small business.............................................
108
7.5. Marketing complex D evelopm ent.............................................. 
I l l
7.6. Planning system agrom arketing................................................... 
113
VIII shapter. Price and price policy
8.1. Nature and value of p ric e n g ........................................................ 
119
8.2. Problems and process o f p ric in g ................................................
123
8.3. Mehods of p ric in g .........................................................................
125
8.4. Methodology to calculations a p ric e ..........................................
127
252

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IX.
Multi formal) the forms o f pricing
9.1. Pricing on different types o f m a rk e ts......................................... .. 132
9.2. Price Determ ination on g o o d s .................................................... .. 136
9.3. Price Determ ination on goods within the framework o f 
com m odity n o m e n c la tu re ............................................................................... 138
9.4. Prices and geografy a m a rk e t....................................................... .. 142
9.5. Initiative changing the p ric e s ......................................................... 144
X. Supply and demand on separate types o f goods
10.1. determination o f need on goods of everyday dem and, on 
allotting, prestigions and on buyer o r d e r ................................................. .. 145
10.2. Potential d e m a n d ......................................................................... .. 147
10.3. Price resilience o f d e m a n d ......................................................... .. 148
10.4. Offer. Resilience o f offer.............................................................. .. 151
10.5. M arket methods o f regulation o f supply and d e m a n d .......... .. 153
Q u estio n s................................................................................................. .. 155
T e s ts .......................................................................................................... .. 155
E xercises..................................................................................................... 162
Case s tu d ie s............................................................................................. .. 164
A p p en d ics................................................................................................ .. 165