Учебное пособие G. G. Gubina english for tourists in professional communication part I textbook

Task 2. Analyse the morphological structure of the terms cross-cultural, intercultural, intergroup, 
intracultural. 
Task 3. Read the text and 1) write definitions of cross-cultural, intercultural and intracultural 
communication 2) identify the purposes of theory of cross-cultural communication.  

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54 
Cross-cultural Communication 
 
Cross-cultural communication is a communication between the representatives of whole cultures. 
In comparison with it, intracultural communication occurs between the members within the boundaries of 
one culture and intercultural communication denotes interpersonal relations on the level of the individuals 
of different cultures. Both cross-cultural communication and intercultural communication can be classified 
as sections of intergroup communication.
The researchers use the theory of cross-cultural communication for comparing and contrasting the 
communication of people from different cultures and explaining their variations. It is one of the approaches 
intended for incorporation of culture into the theory of communication, connecting measurements of 
variability of culture with its standards and laws, making an impact on communication behaviour. These 
measurements can be applied to theories in various fields of science, i.e., communication, psychology, and 
sociology. Measurements are versatile and complicated. 
The studies revealed that for human beings in all the cultures attitudes, stereotypes, values and 
feelings are applied as the determining factors in cultural concepts. For example, for the people from the 
Mediterranean area gestures are more important than for the Nordic people. Another example, illustrating 
this theory is that the Japanese are more task-oriented and the Americans are more process-oriented.