Unit-i meaning Of Research

B) Popular Report 
 
The popular report is one which gives emphasis on simplicity and attractiveness. The 
simplification should be sought through clear writing, minimization of technical, 
particularly mathematical, details and liberal use of charts and diagrams. 
We give below a general outline of a popular report. 
1. The findings and their implications: Emphasis in the report is given on the findings 
of most practical interest and on the implications of these findings. 
2. Recommendations for action: Recommendations for action on the basis of the 
findings of the study is made in this section of the report. 
3. Objective of the study: A general review of how the problem arise is presented 
along with the specific objectives of the project under study. 
4. Methods employed: A brief and non-technical description of the methods and 
techniques used, including a short review of the data on which the study is based, is 

---

Dr.R.Rathi Devi.,M.B.A.,M.Phil.,Ph.D.,
Department of Business Administration 
Arasu College of Arts and Science for Women,Karur. 
 
given in this part of the report. 
5. Results: This section constitutes the main body of the report wherein the results of 
the study are presented in clear and non-technical terms with liberal use of all sorts of 
illustrations such as charts, diagrams and the like ones. 
 
MECHANICS OF WRITING A RESEARCH REPORT 
 
There are very definite and set rules which should be followed in the actual 
preparation of the research report or paper. Once the techniques are finally decided, 
they should be scrupulously adhered to, and no deviation permitted. The criteria of 
format should be decided as soon as the materials for the research paper have been 
assembled. The following points deserve mention so far as the mechanics of writing a 
report are concerned: 
1. Size and physical design: The manuscript should be written on unruled paper 8 1 2² 
× 11² in size. If it is to be written by hand, then black or blue-black ink should be 
used. A margin of at least one and one-half inches should be allowed at the left hand 
and of at least half an inch at the right hand of the paper. There should also be one- 
inch margins, top and bottom. The paper should be neat and legible. If the manuscript 
is to be typed, then all typing should be double-spaced on one side of the page only 
except for the insertion of the long quotations. 
2. Procedure: Various steps in writing the report should be strictly adhered (All such 
steps have already been explained earlier in this chapter). 
3. Layout: Keeping in view the objective and nature of the problem, the layout of the 
report should be thought of and decided and accordingly adopted (The layout of the 
research report and various 
types of reports have been described in this chapter 
earlier which should be taken as a guide for report-writing in case of a particular 
problem). 
4. Treatment of quotations: Quotations should be placed in quotation marks and 
double spaced, forming an immediate part of the text. But if a quotation is of a 
considerable length (more than four or five type written lines) then it should be single- 
spaced and indented at least half an inch to the right of the normal text margin. 
5. Documentation style: Regarding documentation, the first footnote reference to any 
given work should be complete in its documentation, giving all the essential facts 
about the edition used. Such documentary footnotes follow a general sequence.