Updated: January 25, 2023

Designing Scientifically
Presentation designing is not only an art but also a part of science. There are well-studied visual design principles, that raise your chances of success.

1. 
   Visual Hierarchy: Use the principles of visual hierarchy, and create a contrast between the important information, and the background matter, to draw attention to the right material on the page
   
2. 
   Professional Colors: Use color schemes that suit the environment and your pitch, to showcase your professionalism. It takes one wrong color, to create the impression of a sloppy firm. A good tip will be to use the monochromatic theme, which is a classic professional color scheme.
   
3. 
   Engaging Visuals: You can load your pages with a plethora of information, believing that it will convince your audience. But an overload of text and numbers just disinterests the viewer, weakening your case. Hence use engaging visuals, images, icons, graphs, charts, etc., that keep your viewer interested and convey the information without stressing too much of their grey matter.
   

Content Is King
While I have mentioned a general structure for case study examples in the previous section, some points should be remembered to create engaging content.
Research Thoroughly: It goes without saying that you should keep your research thorough and inclusive. Research the company, the client, the problem statement, the solution, and every single data you have mentioned in your solution. Also be prepared for things that you are not writing about, such as alternate solutions, market changes, legal hassles, and finer details of your proposals. Under-preparedness or false claims will definitely pull the rug from under you!
Language of the Professionals: Instead of using passive language like that of a research paper, use active and action-based language. This language should be persuasive, and engaging. For example, instead of writing “customer numbers increased by 10% in the last year”, use “10% more customers choose our services over others, over the last year.” The simple shift makes it more convincing and exciting for the reader.