Very open towards the export, an high intensity of innovation and design


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Italy ranked first in Europe for the number of companies in the furniture sector. A European company out of five speaks Italian, and also for the number of patents the “Bel Paese” has few competitors.

  • Italy ranked first in Europe for the number of companies in the furniture sector. A European company out of five speaks Italian, and also for the number of patents the “Bel Paese” has few competitors.

    • Companies: 24.538, eight thousand more than in France which has 16.725 companies, they represent the 19% of the european companies.
    • Patents: Lombardy region produces the 6.6% of the European patents. The second place is for the German region of Detmold (8.6%), while Veneto produces the 3.1% of the total.
  • The furniture industry is a sector of the italian economy that produces 32 billion per year and offers job to 400.000 employees.



Italy with 9.6 billion € of export is the leader in Europe.

  • Italy with 9.6 billion € of export is the leader in Europe.

  • Germany follows with 8.5 billion.



25% of total exports of LegnoArredo comes from Lombardia

  • 25% of total exports of LegnoArredo comes from Lombardia

  • Veneto and Lombardia represent about 40% of total system LegnoArredo



The Italian system of “LegnoArredamento” is characterized by a complex of productions that are very open towards the export, an high intensity of innovation and design; these productions are largely located in the industrial districts.

  • The Italian system of “LegnoArredamento” is characterized by a complex of productions that are very open towards the export, an high intensity of innovation and design; these productions are largely located in the industrial districts.

  • The system is characterized by a strong link with the world's forest resources, with the world of the projects, architecture and design and with the huge universe of constructions.

  • The development model of the Italian system of “LegnoArredamento” relies on the ability to create products that are global icons of quality, style and uniqueness. A development model that is able to put in the foreground of the international consumers perception the cultural and the aesthetic content of indoor and outdoor furnished spaces, such as essential sources of quality of life. Population and furnished spaces that become more and more laboratories for experimentation and innovation throughout the production system of Italian Life Style.



2nd italian manufacturing sector for number of companies.75,000 entrepreneurs

  • 2nd italian manufacturing sector for number of companies.75,000 entrepreneurs

  • 3rd sector for positive contribution to the balance of trade. The positive balance is about 7 billion €



Furniture and wooden Products for construction: the two key sectors

  • Furniture and wooden Products for construction: the two key sectors

  • of the LegnoArredo system.







In 2008, export LegnoArredo system : -2% of decrease .

  • In 2008, export LegnoArredo system : -2% of decrease .

  • Contraction of 5.6% of total turnover.

  • Decrease of 10% of exports in the fourth quarter of 2008.

  • The EU markets are the first with a decline of 15%.



In January the exports of furniture to countries outside the European Union have collapsed: -40%.

  • In January the exports of furniture to countries outside the European Union have collapsed: -40%.

  • In Q1 2009 contraction: -16% of the production of furniture.

  • Contraction: -26% of production in the wood industry.





Setback particularly accentuated for the upholstered and the furniture sectors.

  • Setback particularly accentuated for the upholstered and the furniture sectors.

  • The upholstered sector lose approximately 900 million turnover compared to 2002

  • Chairs sector lose over 220 million turnover compared to 2002



Still expanding the exports for kitchen and lighting secotrs.

  • Still expanding the exports for kitchen and lighting secotrs.

  • Lighting sector has exported 30% more than in 2003.



Sales of Italian domestic market decreased in 2007 by 7% compared to 2002.

  • Sales of Italian domestic market decreased in 2007 by 7% compared to 2002.

  • Imports from abroad increased by

  • 102 % compared to 2002



Brighter foreign markets for the LegnoArredo system

  • Brighter foreign markets for the LegnoArredo system

    • The destination that grows is the Qatar: + 128%
    • Second place for the United Arab Emirates: + 38%
  • Larger foreign markets for the Furniture Industry macro

    • The largest purchaser of furniture Made in Italy: France with 1.7 billion €
    • The first destination outside the EU: Russia with 1.1 billion €


2008: larger foreign markets for the Wood Industry

  • 2008: larger foreign markets for the Wood Industry



The Italy imported Wood and furniture for about 6.8 billion €.

  • The Italy imported Wood and furniture for about 6.8 billion €.

  • The two main suppliers of Italy are Austria for sawn timber, 555 million €, and China for furniture, 393 million €.



The shares of Italy in a given geographical area are calculated as a ratio between the value of imports from Italy and the total value of imports purchased from the area.

  • The shares of Italy in a given geographical area are calculated as a ratio between the value of imports from Italy and the total value of imports purchased from the area.



China is the first player with a market share of 25% of the world market for furniture

  • China is the first player with a market share of 25% of the world market for furniture

  • Italy and Germany follow

  • each with a share of about 10%



The italian shares in a particular type of product are calculated as the percentage ratio between the value of imports of that type of italian product and the total value of imports of the same type purchased globally.

  • The italian shares in a particular type of product are calculated as the percentage ratio between the value of imports of that type of italian product and the total value of imports of the same type purchased globally.

  • Italian kitchens have exceeded the 18% of the world market of kitchens

  • The Upholstered provided by Italy fell below the 15% of the world market





This territory can be divided into three parts:

  • This territory can be divided into three parts:

  • Comasca (Cantù, Arosio, Cabiate, Inverigo e Mariano Comense),

  • Brianza ex Milanese of the furniture industry (Lissone, centro significativo per produzione e arredamento; Barlassina, Bovisio-Masciago, Brioso, Cesano Maderno, Desio, Giussano, Lentate sul Seveso, Limbiate, Macherio, Meda, Seregno, Seveso, Verano Brianza)

  • Brianza of the side-sectors: textile and furnishing (Costa Masnaga e meccanica-plastica (Osnago).



The beginning of the story of Brianza is around 1750 : the many farmers who worked the land in Brianza decided to adapt to new requirements and needs, they professionally reconvert .

  • The beginning of the story of Brianza is around 1750 : the many farmers who worked the land in Brianza decided to adapt to new requirements and needs, they professionally reconvert .

  • Soon the productive specialization within the shops prevails; shops became school Labs. New figures come to life: connoisseurs, collectors, sellers of raw materials, the carpenters, woodcarvers, Turners, polishers, lacquers, decorators, upholsterers, constructors and everything that we can identify around the furniture area.

  • In Cantù, in the first half of 1800, the furniture production becomes artistic production and in 1882 an art school for the décor is created. From 1840 to 1850 born large industrial companies and between 1867 and 1967 the production comes to its climax, with Cantu and Lissone centers of the Brianza style.



The craftship context is typical a large company fragmented and divided into many small family-run shops that are distinguished by an high quality production , although every shop is almost totally controlled by the bigger selling companies known outside the district.

  • The craftship context is typical a large company fragmented and divided into many small family-run shops that are distinguished by an high quality production , although every shop is almost totally controlled by the bigger selling companies known outside the district.

  • The emancipation of the family shops promotes the growth of productiveness and inventive capacities, as well their union has to be seen in the logic of a scale economy aimed to the increase of the productive capacity.

  • After the second world war starts the collaboration with the major protagonists of the contemporary architecture and design. In this period there is also the phenomenon of the immigration in Brianza, from all the regions of Italy.

  • The 21st century is characterized by close collaboration among craftsmen, architects and designers: the production is seen as a daughter of functionality, comfort, but also of beauty and harmony.



Brianza in the first 3 months of 2011 exports in furniture products more than 220 million €, the 11.4% of the total national export, with +6.5% over the same quarter of the previous year. And if we consider all the wood-furniture district of Brianza extended to Como, the export of the first months of 2011 is of 340 million €, almost a fifth of the total of the italian export.

  • Brianza in the first 3 months of 2011 exports in furniture products more than 220 million €, the 11.4% of the total national export, with +6.5% over the same quarter of the previous year. And if we consider all the wood-furniture district of Brianza extended to Como, the export of the first months of 2011 is of 340 million €, almost a fifth of the total of the italian export.

  • The furniture designed and manufactured between Milan and the Brianza "travel" mainly to Europe (68.2%), followed by Asia (18.2%) and America (9.4%).

  • The furniture companies between Milan, Monza and Brianza and Como are about 4 thousand, 15% of the total italian furniture companies. The design companies in this area are more than 2,200 (about 15% of the italian design companies).



70-80’s : the big Brianza companies(B&B, Radaelli, Poliform, Moroso…).

  • 70-80’s : the big Brianza companies(B&B, Radaelli, Poliform, Moroso…).

  • 80-90’s: the big gruops of companies(Gufram, Cappelletti, Poltrona Frau, Cassina …),in some cases the loss of the brand identity.

  • 90 – 2000’s:the big signatures and the so-called “Archi-star” (Orchiola, Palomba,Starck, Lissoni …) which work for many companies, npot just for one.

  • Nowadays: the designer and artist are closer. Design as art unique pieces no longer in the series. Galleries of modernism, reflected in the Milan’s fuorisalone where the artististic performance is central





Salone del Mobile is the global main event in the home-furnishings sector. It Started in 1961 by the intuition of a small group of furniture entrepreneurs and the Federlegno-Arredo association, to promote the export of the italian furniture and soon became the most awaited international event for the world of Interior Design.

  • Salone del Mobile is the global main event in the home-furnishings sector. It Started in 1961 by the intuition of a small group of furniture entrepreneurs and the Federlegno-Arredo association, to promote the export of the italian furniture and soon became the most awaited international event for the world of Interior Design.

  • Appropriate marketing tool for a very pulverized sector (over 13 thousand companies with 205.000 people; a national distribution system built on 20,000 outlets) that would not have other ways to express its overall potential.

  • In 1965 for the first time the furnishing industry leaders are grouped in an exhibition space divided in different commercial areas.



Location: Fiera Milano, Rho

  • Location: Fiera Milano, Rho

  • Time: from 09.30 a.m. to 6.30 p.m. Saturday 21st and Sunday 22nd is open to everyone.

  • Totale espositori: 1.729 + 750 designers from the SaloneSatellite

  • Products: bedrooms, beds, cabinets, dining rooms, tunnels and stays, entry furniture, furniture for children and teens, furniture, tables and chairs, rattan furniture, wicker and rattan garden furniture, upholstered furniture. Complementary items, household items, decorative items, textiles.

  • Net exhibition area : 151.500 M2

  • The 2011 edition has seen the presence of 282,483 visitors including 177,964 foreigners from 154 countries in addition to the 32,870 public Sunday visitors and 5,967 operators of communication.



This year more than 300,000 visitors are waited. The design week will be again the most important event economically in Milan, with 194 million euros of tourism turnover, generated in particular by the 60% of visitors that come from abroad – and at least other 150 million € spent in the Milan territory from the 3000 exhibitors of the fair

  • This year more than 300,000 visitors are waited. The design week will be again the most important event economically in Milan, with 194 million euros of tourism turnover, generated in particular by the 60% of visitors that come from abroad – and at least other 150 million € spent in the Milan territory from the 3000 exhibitors of the fair

  • Then is remarkable the touristic results of the event, as estimated by the International Studies Office of the Camera di Commercio di Monza e Brianza: if we consider accommodations, catering, shopping and transport, the design week will bring in Milan even more revenue than the ones produced last year (189 million €), with a 3% increase due to the continuous multiplication of "collateral"events



EuroCucina – 19th edition

    • EuroCucina – 19th edition
    • International fair of kitchen furniture
    • Products: plastic laminate kitchens, wooden kitchens, kitchens in metal, lacquered kitchens, kitchens in masonry, laundry, kitchen furnishings. Associations and industry bodies.
  • FTK – Technology for the Kitchen – 5th edition

    • EuroCucina collateral event
    • Products: built-in appliances for kitchen and furniture hoods
    • Between the new entries we find Liebherr e Irinox. Still confirmed Best, BSH, Candy Hoover Group, Electrolux, Elica, Faber, Falmec, Franke, Indesit Company, Miele, Nardi, Smeg e Whirlpool.


Design Dance

    • Design Dance
      • Teatro dell’Arte, Triennale di Milano Viale Alemagna 6, Milano  Show time: april 17-20 a 8.30 p.m.
      • april 21st and 22nd 4.00 p.m. and 8.30 p.m.
    • Librocielo
      • Biblioteca Pinacoteca Accademia Ambrosiana (entrance from Piazza San Sepolcro, Milano) Show time: april 17th from 8.30 p.m. to 11.00 p.m. , april 18 - 22 from 7.45 p.m. to 11.00 p.m.
    • RI.U.SO, Casa e Città per disegnare un futuro possibile
      • April 2th and 21st Fiera Milano, Rho Centro Congressi Stella Polare, Auditorium


To reach “Fiera di Rho” from the center of Milan you need to take the metro “linea 1” (the red one) and get to “Rho-Fiera”.

    • To reach “Fiera di Rho” from the center of Milan you need to take the metro “linea 1” (the red one) and get to “Rho-Fiera”.
    • Ticket price: the cost for a single entrance at the “Salone Internazionale del Mobile 2012” is 23 euro, while students pay 18 euros.




Begun more than 20 years ago as a spontaneous event, and this is its strength. The main reason why it begun it’s because Italian entrepreneurs who have showroom in Milan-Brera area –didn’t want to play the logic of the fair (repeatable format, the most interesting spaces vs the less expensive ones)

  • Begun more than 20 years ago as a spontaneous event, and this is its strength. The main reason why it begun it’s because Italian entrepreneurs who have showroom in Milan-Brera area –didn’t want to play the logic of the fair (repeatable format, the most interesting spaces vs the less expensive ones)

  • Parallel event to the “Salone del Mobile” with a stronger social and entertainment value. Ideated to introduce the products previews of the furniture companies using their showrooms or using unconventional "different spaces" (lofts, galleries, industrial spaces …)

  • Studio Labo : 12 years working at “Fuorisalone”

    • From a problem of the industry: many companies are not structured to face the change of communication (eg. from newspaper to the web)
    • Many different website (fuorisalone.it ...)
    • Rental spaces (the best areas are the Central because they’re the most visited)
    • Consultants for communication, both for the furniture companies and the different ones (eg. Vodafone, Hyundai ... but also a lot of companies that belong to the fashion industry). Being in Brera and Tortona, where the affluence is very high is crucial for companies that are both inside and outside the sector.
    • Collaboration with students of the “university – Politecnico di Milano” who during the fuorisalone make photographs that are immediately published. Fuorisalone live and historical memory.


It stands for all the satellite events that dot the milanese design week: concerts, dj sets, party appetizers, exhibitions and events hosted by the most famous design showroom (concentrated in  via Durini e the near area as Artemide, Cappellini, Flos, B&BItalia, Molteni&C, Poltrona Frau) and the indipendent spaces of the young designers that are settled in the city

  • It stands for all the satellite events that dot the milanese design week: concerts, dj sets, party appetizers, exhibitions and events hosted by the most famous design showroom (concentrated in  via Durini e the near area as Artemide, Cappellini, Flos, B&BItalia, Molteni&C, Poltrona Frau) and the indipendent spaces of the young designers that are settled in the city

  • The Milan FuoriSalone will be the centre, once again, of many events during the week of the Salone del Mobile. This is not a "fair within the fair", but a spontaneous event where companies decide freely to create an event in a location in the city.



Zona Tortona is localized from Porta Genova to the whole nearby area that has been transformed from the ex-industrial zone to a space of creativity, fashion, design, art. This is the most loved fuorisalone zone by the young audience and foreigners that pours into the streets until late night.

  • Zona Tortona is localized from Porta Genova to the whole nearby area that has been transformed from the ex-industrial zone to a space of creativity, fashion, design, art. This is the most loved fuorisalone zone by the young audience and foreigners that pours into the streets until late night.

  • Ventura Lambrate is an area that in the last years has been very successful, near to Città Studi. The events organized in the area of Porta Romana see the presence of young designers and students of the most important design institutes, while the “Quartiere Isola” has a green and an alternative soul



There are many different areas in Milan where we can find “Fuorisalone”

  • There are many different areas in Milan where we can find “Fuorisalone”

  • 5 GIORNATE

  • BRERA

  • CADORNA – TRIENNALE

  • CITTA’ STUDI

  • DATEO

  • DUOMO

  • FIERA

  • GARIBALDI

  • GRECO – PIRELLI

  • ISOLA



The Brera district is an historical district of Milan which for centuries provided a crucial contribution to the cultural life of the city. Brera is a very rich place in charm and culture, a world that always has anticipated the trends where art, fashion and design mix together. A place that is diverse, welcoming, warm, creative artistically, where culture mixes to shopping and fun. 

  • The Brera district is an historical district of Milan which for centuries provided a crucial contribution to the cultural life of the city. Brera is a very rich place in charm and culture, a world that always has anticipated the trends where art, fashion and design mix together. A place that is diverse, welcoming, warm, creative artistically, where culture mixes to shopping and fun. 

  • Brera Design District aims to communicate Brera as a point of reference for the milanese design, with the highest concentration of showrooms, galleries, location, spaces dedicated to contemporary design and in terms of art and culture. 

  • Brera Design District is a territorial marketing operation through a dedicated communication system to the promotion of the italian excellences and, with active strengths on the territory, it has the main goal to enrich the cultural offer and the appeal of the district to combine tradition and innovation that is typical of the italian design. Through the interpretation of design and creativity, Brera Design districts is a map of the excellences of the furniture industry and it helps to relate them to an integrated system of communication on different devices.



In Via Solferino, the heart of the Brera Design District, is organized the exhibition "Live at bridges: the houses inhabited by Gio Ponti. Experiments of domestic life and architectures for living and working ", dedicated both to experiments of domestic life and the work of Gio Ponti, while the backyard is transformed into an oasis of relaxation, a lounge equipped with bike racks, books, fountains, free wifi and refreshments all day. 

  • In Via Solferino, the heart of the Brera Design District, is organized the exhibition "Live at bridges: the houses inhabited by Gio Ponti. Experiments of domestic life and architectures for living and working ", dedicated both to experiments of domestic life and the work of Gio Ponti, while the backyard is transformed into an oasis of relaxation, a lounge equipped with bike racks, books, fountains, free wifi and refreshments all day. 

  • Brera is very well known as an artistic quarter. This year it presents the Brera Design Night, “La notte bianca” of the design showroom with events and live shows on the streets. Mark on the night of Friday, April 20!



Brera Outdoor Village: in the heart of Brera Design District, Ludovica + Roberto Palomba, transformed the piazza Palazzo Cusani, in a sort of an open-air design village. 

  • Brera Outdoor Village: in the heart of Brera Design District, Ludovica + Roberto Palomba, transformed the piazza Palazzo Cusani, in a sort of an open-air design village. 

  • In the former Church of San Carpoforo, Roberto Semprini exposes the fruit of the Union between art and industry. Seeing to the tailoring quality as an answer to the crisis: Arts & Crafts.



Fuorisalone Design Party by Hyundai is the most exclusive event of the design week, planned for Friday 20th to the “Officine del Volo”, via Mecenate 76 

  • Fuorisalone Design Party by Hyundai is the most exclusive event of the design week, planned for Friday 20th to the “Officine del Volo”, via Mecenate 76 

  • Hyundai Creative Lab is a creative workshop, aimed at the community of Italian and european designers and creative architects to promote the culture of the project with a focus on automotive topics and sustainable mobility. 

  • Vodafone: download the app “Brera Design District Realtà Aumentata” available for iOs and Android, and explore the world of the Fuorisalone. The app will guide you through the streets of Brera and will allow you to discover the most original creations of the showrooms of Calligaris, Roda, Hyundai, Lake, Lomo, Boffi, Magis, Moroso, Sicis and Peka



VALCUCINE DEMODE: with a view on sharing and mutual enrichment, both inside and outside the showroom during the days of Fuorisalone (from Tuesday 17th to Sunday 22nd), Valcucine, in addition to the exhibition of novelties, give some space to the craftship realities, very close to concepts of corporate social responsibility and to theories of degrowth. 

  • VALCUCINE DEMODE: with a view on sharing and mutual enrichment, both inside and outside the showroom during the days of Fuorisalone (from Tuesday 17th to Sunday 22nd), Valcucine, in addition to the exhibition of novelties, give some space to the craftship realities, very close to concepts of corporate social responsibility and to theories of degrowth. 

  • On some mechanical-operational islands, IrideFixed, Caira Design Patagonia Milano and ecocucina.org will replace, recycle, reuse and restore your products, showing the manual aspect that is not always evaluated correctly. 

  • Taking inspiration from the most experimental architecture, Caira Design will deconstruct and wil re-combine vintage handbags from your old pants (don't forget to wear a tie if you want your shoulder!)



Valcucine - Abbiamo un sogno: un mondo senza rifiuti (corso Giuseppe Garibaldi, 99)

  • Valcucine - Abbiamo un sogno: un mondo senza rifiuti (corso Giuseppe Garibaldi, 99)

  • De Mura - Ascolta il Design (c/o Spazio Bossi - Clerici via dei Bossi, 3)

  • Bertazzoni: to cook beautifully (c/o Spazio Bossi via Solferino, 7)

  • Peka - Flexible Living (c/o Galleria Isarte - A corso Giuseppe Garibaldi, 2)

  • Cover Magazine - Forza Tappeti: The Rug Revolution (/o Galleria Noseda via San Simpliciano, 2)

  • Segno Italiano - I ramaioli tridentini (c/o Solferino 9 - primo piano via Solferino, 9)

  • Segno Italiano - La ceramica atestina (c/o Galleria DadaEast via Varese, 12)

  • Segno Italiano - La Tigullina di Colombo Sanguineti (c/o Atelier du projet via San Carpoforo, 3)

  • Florim - Impress (via Fatebenefratelli, 9)

  • LagoStudio - LagoStore Turati - Opening! (via Filippo Turati, 3)

  • LagoStudio - Appartamento Lago (via Brera, 30 - II piano)

  • Agape - New Agape 12 concept store (via Statuto, 12)

  • Calligaris - Presentazione novità 2012 (via Tivoli angolo Foro Buonaparte,24)

  • Magis - Showroom Magis (corso Giuseppe Garibaldi, 77)

  • Spazio RT - Tabarellis: esplorazioni tra antico, moderno e contemporaneo (via Fatebenefratelli, 34)

  • Studio Henzel - Tappeticontemporanei presenta Studio Henzel (via San Carpoforo, 1)

  • Weiss - Weiss.cucinebianchi: RE-USE (via Arrigo Boito, 8)



A.G. Spalding & Bros Store via Solferino, 2 angolo via Pontaccio

  • A.G. Spalding & Bros Store via Solferino, 2 angolo via Pontaccio

  • Agape 12 via Statuto, 12

  • Alulife via Amerigo Vespucci, 1/3

  • Amoeba di Joanna Lyle Design via Marsala, 11

  • Antonio Lupi Showroom Milano via di porta tenaglia, 6

  • Appartamento Lago via Brera, 30 - II piano

  • Basement 1 via Palermo, 1

  • Boffi Solferino via Solferino, 11

  • Brix_Superfici via Brera, 4

  • Calligaris Flag Ship Store via Tivoli angolo Foro Buonaparte,24

  • Cape Best corso Giuseppe Garibaldi, 44

  • Cottoveneto via Fiori Chiari, 16

  • Dedar via Fiori Chiari, 18

  • Enzo Mantovani corso Giuseppe Garibaldi, 34

  • Florim Flagship Store via Fatebenefratelli, 9

  • Galleria Michela Cattai via Fiori Chiari, 7

  • Giuliano Nobili Interiors via Fiori Chiari, 26

  • HenryTimi foro Buonaparte, 52

  • I segni del tempo via Marco Formentini, 4/6

  • Italhome Le Sedie largo Claudio Treves, 2

  • Kristina Ti via Solferino, 18

  • La Tenda via Solferino ang via Ancona

  • LagoStore Turati via Filippo Turati, 3

  • Laminam via Mercato, 3

  • Loft Milano via Marco Formentini, 14 ang. via Fiori Chiari

  • Magis corso Giuseppe Garibaldi, 77







Porta Romana Design 2012 is sponsoring a territorial marketing that has as main objective the enhancement of Porta Romana zone. 

  • Porta Romana Design 2012 is sponsoring a territorial marketing that has as main objective the enhancement of Porta Romana zone. 

  • Developing a communications system suitable to bring out the best and active strengths on the territory, the main purpose is to enrich the cultural offer and the appeal of the district, able to combine tradition and the last frontiers of design, to increase the number of visitors and active users. 

  • Among the local partners we can find the European Institute of Design, that is open to host meetings and exhibitions, and the Terme Milano Spa, which will be home to events sponsored by companies, including the RedBull Splash Party



AB PUNK POSITIVO Photographia viale Lazio, 1

  • AB PUNK POSITIVO Photographia viale Lazio, 1

  • CHANGE UP! con CAPORASO DESIGN Change up Piazza San Nazaro

  • CLICK’N’PAINT Spazio s-witch mode via Carlo Botta, 5

  • DESIGNING PUBLIC SPACES Cascina Cuccagna

  • FIX YOUR BIKE Tagmi viale Monte Nero, 26

  • GOODESIGN Cascina Cuccagna

  • Leggerezza robustissima ONFUTON via Crema, 14+11

  • LET’ CO – How collaboration changes our business CFMT Via Decembrio 28

  • LIBERO TUTTIPigr via Clusone, 6

  • NATURE PER NASON JOB viale Monte Nero, 56

  • ORANGE PEEL 3.1 A15 via Anfossi, 15

  • Share the Positive Energy Renault Twizy corso Lodi, 1

  • The Colors Of The Outdoor Terme di Milano Piazza Medaglie d'Oro, 2

  • The Weather Studio Zeta via Friuli, 26

  • UPPERCASE Mama Design Lab via Fratelli Campi, 2

  • PAPER EXPO Paper & People,via Friuli, 32



Uppercase party (dalle 20:00) c/o Mama Design Lab via Fratelli Campi, 2: Performance Live GRANDE SHOW SENZA BALLETTO

  • Uppercase party (dalle 20:00) c/o Mama Design Lab via Fratelli Campi, 2: Performance Live GRANDE SHOW SENZA BALLETTO

  • Elita Festival (dalle 19:30 alle 24:00) c/o Teatro Parenti via Pier Lombardo, 14: CONNAN MOCKASIN live; VONDELPARK live; CITIZENS! Live; REALITY SHARING (panel)

  • The Colors Of The Outdoor (dalle 19:00 alle 23:00) c/o Terme di Milano Piazza Medaglie d'Oro, 2: Sfilata di Tiziano Picogna a seguire party Dj set



Localized in many streets in the Porta Romana zone are organized some events that give some space to young designers and to the outdoor ideas. 

  • Localized in many streets in the Porta Romana zone are organized some events that give some space to young designers and to the outdoor ideas. 

  • Terme di Milano hosts the exhibition ' The Colors of Outdoor ' in collaboration with the Consorzio del Politecnico di Milano, while in the Cascina Cuccagna country frame (in via Cuccagna 4) will be hosted the Public Design Festival, an exhibition of projects by the IED students to furnish the outdoor gardens. 

  • Between the events of the presentation of new products we find Arper that in Via Pantano, will present the new collection of Saya chairs designed by Lievore Altherr Molina





It is the golden triangle formed by Via Tortona via Savona, Via Sthendal. The one from which the fuori salone originated and which presents an endless series of exhibitions in the most unthinkable location.

  • It is the golden triangle formed by Via Tortona via Savona, Via Sthendal. The one from which the fuori salone originated and which presents an endless series of exhibitions in the most unthinkable location.

  • Compared to Brera, which represents the historicity, is the youngest and experimental area

  • The nonprofit Tortona Area Lab was formed in 2010 with the aim of enhancing the potential of the area between via Savona, via Tortona and via Stendhal, giving support to activities related to culture and creativity and creating a listening channel to service the territory, able to pick up and amplify the need of a lively district that is changing very fast. The Association has designed, promoted and managed the first communication draft of the Tortona Design Week.







April 20th events

  • April 20th events



Green Island, active since 2002, presents for this new edition of Fuori Salone 2012 an absolute novelty, at least for Italy. A large floral carpet with the colours of spring and images from gardens, will be laid in the main lobby of the Garibaldi Station, point of transition for thousands of workers daily.

  • Green Island, active since 2002, presents for this new edition of Fuori Salone 2012 an absolute novelty, at least for Italy. A large floral carpet with the colours of spring and images from gardens, will be laid in the main lobby of the Garibaldi Station, point of transition for thousands of workers daily.

  • The work comes from the creativity of a group of designers and green activists, gathered under the title King.RURBAN. This year, Green Island will involve the network of shops, workshops and artistic studies of architecture and design that are settled in the Quartiere Isola where there will be many installations and projects.









PORTAVENEZIA IN DESIGN- is a fuori salone circuit that combines the contemporary design with architectural heritage and the Liberty style decoration that is particularly used in this part of the city.

  • PORTAVENEZIA IN DESIGN- is a fuori salone circuit that combines the contemporary design with architectural heritage and the Liberty style decoration that is particularly used in this part of the city.

  • A double circuit: showrooms, shops and companies that expose the novelty of design and art. And, for 2012, a cultural focus centered on the Liberty language.

  • The idea. The design is seen as a link between the different realities of Porta Venezia. Design seen as creativity applied to all sectors. The collaboration between many different realities (commercial and cultural) that are located in the area has been the key of the success of the project.

  • Milan is a hidden beauty. Sometimes concealed, as the Albergo Venezia which hides an incredibly charming Art Nouveau heritag; there’s also the case of “Cortili Aperti” which opens every year in the springtime with corners, patios, gardens and parks inside the private buildings.



20 aprile 2012

  • 20 aprile 2012

  • Via Melzo 7 PRESS POINT | Porta Venezia in Design cocktail, h. 18/20 con Camparisoda | JANNELLI&VOLPI - WallpapeRevolution, art direction Matteo Ragni

  • Viale Piave 42, presso Sheraton Diana Majestic opening su invito, h.19 | BAXTER

  • Via G. B. Morgagni 20 cocktail, 20 aprile, h. 18 | CENTRO DELLA REPUBBLICA CECA - Jiří Pelcl: Mobili e oggetti

  • Via F. Casati 12 open day cocktail, h. 10.30/22.30 | MINT MARKET - Mostra THREE SOULS con ANNA TORFS, MATTHEW BROUSSARD e CARPE DIEM

  • 21 aprile 2012

  • Via Melzo 7 PRESS POINT | Porta Venezia in Design cocktail, h. 18/20 con Camparisoda | JANNELLI&VOLPI - WallpapeRevolution, art direction Matteo Ragni

  • h.16.30 (solo su prenotazione: store@jannellievolpi.it) IL DESIGN E’ PER TUTTI I BAMBINI - creatività e solidarietà | Laboratorio ludico-didattico dedicato ai bambini tra 5 e 10 anni. Progetto di Claudio Larcher di Modoloco Design e Coloresperanza

  • Viale Piave 27 brunch, h. 11.30/15 | SPOTTI E MARSOTTO EDIZIONI| SOFT MARBLE, l’insostenibile leggerezza del marmo. Installazione a cura di Studiopepe





The events in this area have specific characteristics or quality, creativity, and experimentation. An event that has not to be missed, is Making Together: an interactive exhibition that will take place in the “Spazio Logotel” , where a sequence of work in progress will engage the viewer in the experience of design.

  • The events in this area have specific characteristics or quality, creativity, and experimentation. An event that has not to be missed, is Making Together: an interactive exhibition that will take place in the “Spazio Logotel” , where a sequence of work in progress will engage the viewer in the experience of design.



Mainly the artists/designers are not italian – for example this year there’s the attendance of the prestigious Royal School of Arts, and the Design School of Eindhoven. The design researches are often of young designers that have a strength and an impact capacity higher than we could expect, because they consider not just the mere appearance of objects but their role in the aesthetic, in the production process, and, eventually, into society.

  • Mainly the artists/designers are not italian – for example this year there’s the attendance of the prestigious Royal School of Arts, and the Design School of Eindhoven. The design researches are often of young designers that have a strength and an impact capacity higher than we could expect, because they consider not just the mere appearance of objects but their role in the aesthetic, in the production process, and, eventually, into society.

  •  



Don't miss the new collection called “Textile sketch” drawned by Kiki van Eijk and presented in the Galleria Plus design, Via Ventura .6.

  • Don't miss the new collection called “Textile sketch” drawned by Kiki van Eijk and presented in the Galleria Plus design, Via Ventura .6.

  • The beloved Eindhoven designer, in addition, will be celebrated in 5 stunning showcases created for Hermès. The theme is about time and how much it could be precious … The most beautiful jewel in our possession. The showcases are a story on many different aspects of time.





Design as a graphic sign at the Triennale Design Museum (viale Alemagna 6).

  • Design as a graphic sign at the Triennale Design Museum (viale Alemagna 6).

  • With the “TDM5: grafica italiana” we take a further step in the discovery of the visual culture. There’s also a tribute to architecture studio De Pas, D'Urbino and Lomazzi to whom we owe the famous armchair called Joe, shaped as a baseball glove, historical piece from 1970.

  • Lorenzo Damiani is the protagonist of the third and final outfitting a sort of his signature of the House. Its objects are scattered in the spaces of the Triennale, with the desire to unleash the thrill of a treasure hunting. Among the dozens of the productions guests we can admire the armchairs “Iperbolica”, eleven pieces full of colors and very cozy, designed by Alessandro Ciffo, made of silicone and filled with polyurethanic foam.

  • The Lunar environment created by Lasvit which proposes a Crystal area signed by designer Ross Lovegrove, while we can find (in black and white portraits on large format) the bricks that make up the “Future Roots” exhibition wanted by Hogan.

  • Between the photographs-signed by Ornella Sancassani-we find the so called archi-star Zaha Hadid and Gae Aulenti, Santiago Calatrava, Tadao Ando and the current culture Councillor Stefano Boeri. We can also find the creative solutions presented by designers coming from Belgium, from the couch “Mutation” that seems a bunch of grapes (the artist/designer is Maarteen de Ceulaer); the big couch in textile patchwork style called Lichtbed created by Chevalier-Masson; the carpet cherry-colored called Looping well-suited both for exterior and Interior spaces.



The MAD project has the purpose to promote and bring out the Mecenate Area through a careful communication plan created “ad hoc”, and an accurate selection of designers and companies, in order to make the area a synonym of quality and professionalism.

  • The MAD project has the purpose to promote and bring out the Mecenate Area through a careful communication plan created “ad hoc”, and an accurate selection of designers and companies, in order to make the area a synonym of quality and professionalism.

  • This can be obtained by a guaranteed visibility on devices dedicated to individual events (website, map paper, etc.), a presence on the fuorisalone.it website for 12 months and a communication support to all initiatives organized.

  • LOCATIONS:

    • OFFICINE DEL VOLO - via mecenate, 76/5
    • STUDIO 90 - MilanoVia Mecenate 90
    • SPAZIO ANTOLOGICO - Via Mecenate, 84/10  





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