Web Server

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1.A website is a collection of many web pages, and web pages are digital files that are written using HTML(HyperText Markup Language). To make your website available to every person in the world, it must be stored or hosted on a computer connected to the Internet round a clock. Such computers are known as a Web Server. The website’s web pages are linked with hyperlinks and hypertext and share a common interface and design. The website might also contain some additional documents and files such as images, videos, or other digital assets.
With the Internet invading every sphere, we see websites for all kinds of causes and purposes. So, we can also say that a website can also be thought of as a digital environment capable of delivering information and solutions and promoting interaction between people, places, and things to support the goals of the organization it was created for.
2. Social network theory is a theoretical model that emphasizes the importance of social relations. It is a complex, interdisciplinary field that draws from sociology and psychology. Social network theory has evolved as an extension of sociology, psychology, and political science.
The theory was first introduced in the 1890s as a study on the structure of society. Social networking theory was popularized by scholars such as Jacob Moreno in the 1930s and has since been applied in various disciplines, including sociology, economics, political science, communications, and marketing. The theory suggests that social actors are influenced by the personal ties of other people in their personal networks. These networks can be classified into two types - dense and sparse.
A dense network consists of a few close friends or acquaintances from our personal sphere who share many common interests and goals, while a sparse network comprises people who have little to no connection.A social network, or the social networking meaning, is a social structure of nodes and objects representing an individual's relationships with the people around them. Each node can be represented as a person or organization, and the ties represent friendships, family relationships, or collaborations between people.The social network theory studies this system of nodes and ties that form these structures. The theory analyzes how these structures affect society, individuals, and groups.The most common social networking definition is a method of communication and connection among people who share interests or who are within proximity to one another. Social networking can be used to stay in touch with friends and family, but it can also be used for business, marketing, or other professional purposes. As social media has become more mainstream, social networks such as Facebook and Twitter have become the predominant form of communication between people. These sites allow users to post updates about themselves and what they're doing at any given moment. They also provide a forum for the discussion of ideas and the sharing of pictures and videos.Social networks come in all shapes and sizes and can be organized in many different ways, such as location, occupation, interest in specific topics, or groups that provide servicee to the members. There's no set way to organize them and no limit to how many there can be.
3. Social networks are a set of digital platforms for recreation and social interaction among its various users, whether people or companies , whose forms of community and relationships have recently become so widespread that they have led to the establishment of a whole “2.0 culture” that would take place online.These virtual platforms allow the sending of messages, communication in real time and the dissemination of content in different ways, among users who are connected to each other, that is, who are “friends” or “followers” (according to the denomination used by the platform).The massive appearance of social networks has caused a certain stir among industrialized societies , given that since they are not regulated in any way, they lend themselves to misinformation, the appropriation of personal data or other forms of privacy that require new ways of citizen education. .Examples of social networks are: Facebook, Twitter, Instagram, Tinder, Linkedin, Happn, Pinterest, etc.
5. Perhaps they have your business card or have been referred to you, and they want to read more about your company and what you do. This may include questions about how you make your products or where you source your materials; maybe they want to read customer testimonials or see your portfolio. They may even be looking for a link to your social media pages. For newspaper and media sites, the information the user seeks is usually the content you publish rather than information about you.
Have a think about all the types of information a potential customer might want to read on your website. Is it really enough to just say you are the best in the business and you can deliver made to measure widgets? I give more respect to a website that tells me more without me having to ask. I personally hate websites that force me to fill in a form to get a quote without at least giving me a good amount of information for free.
6. You might be a gaming website where people come to play games, you may sell products, or you may be offering a free ebook in return for data. Some people come to your website ready to transact either money or information. When these people land on your site, you need to make sure they get to do exactly what they are looking for right away. No obstacles, no complicated path to the transaction point.
You will hear PPC specialists talk about the importance of good landing pages, so great calls to action in pay-per-click ads is matched by the landing page. If you watch TV shopping channels and you want to buy something on the screen, the person taking the call already knows what you want to buy, they don’t faff about telling you who they are, what year they started the company and how they offer great service.
In short, somehow you need to ensure that when people visit your website, they land on the page that gives them what they are looking for. This is where SEO expertise can help because search engines already try to find the part of your website that matches what people want to do. SEO is not just about trying to be number one for specific keywords, it is also about ensuring Google can see the right things on your website to enable it to send people to the pages that match what they are looking for.
7. How many times do you go to a company website to look for their telephone number, or an email address or even a form you can use to get in touch with them? How many times does the website not answer this need? I often tell small business clients to include their telephone number on every page of their website or, at the very least, include it in the meta description or ALT attributes in their header images so that Google can read it. I often use Google as a telephone directory, typing in a company name with “telephone”. For example, “Widgets R Us telephone”. I am more likely to click through to visit the website whose search result snippet shows me a telephone number.
In fact, in a recent test on one website a split test revealed that the version of the website with a telephone number received 54% of the total conversions, with 46% going to the version with no phone number. Even though people were not calling the number – it just seemed to engender trust.