What is email (electronic mail)?

Newsletter emails are routinely sent to all mailing list subscribers, either daily, weekly or monthly. They contain selected content that the company has recently published. These emails provide businesses with the opportunity to convey important information to their clientele through a single source. Newsletters may incorporate headlines or captions of industry-related news with links to the full articles, event invitations, company blog posts and content offers.

Onboarding emails -- also known as post-sale emails -- are often used to strengthen customer loyalty. These emails can be used to familiarize buyers with the provided services or educate them on how to use their newly purchased products. These emails often include advice on how to use and manage the new products or services. Onboarding emails can help clients simplify user adoption when faced with large-scale service deployments.

Advantages of email
Email is a fast, reliable and portable way of communicating with others. The following are some common benefits of using email for both personal and professional purposes:

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  Cost-effectiveness. There are various free email services available to individuals and organizations. Once a user is online, there are no additional charges for the service.
  
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  Flexibility. Email provides users with a nonurgent communication process that enables them to send a response when it's convenient for them. This also encourages users to communicate regardless of their different schedules or time zones.
  
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  Easy access. If the user has access to the internet, then email can be accessed from anywhere at any time.
  
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  Speed and simplicity. Emails are quick and easy to compose, with information and contacts readily available. They can also be exchanged quickly with minimal lag time.
  
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  Mass delivery. Email makes it possible and easy to send one message to large groups of people.
  
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