Whatsoninverness now reaches the whole Highlands. Ica/whatsoninverness now reaches the whole


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Think big. We did.

ica


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whatsoninverness now reaches the whole Highlands.

ICA/whatsoninverness now reaches the WHOLE 

Highland area online and distribute 78,000 

magazines to every home and business in 

Inverness and the Central Highlands. 

You can’t beat our reach!

About


Coverage

Map


Features / Benefits

For the last eleven years, ICA has been THE go-to 

place for whats-on information in Inverness and 

Central Highlands.

More people in Highlands & Moray turn first to 

ICA/whatsoninverness for their leisure info than 

any other source.

The only resource dedicated to arts and 

entertainment - from comedy to ballet to shinty to 

snowboarding to punk to classical to kids stuff to 

lectures to wildlife to beauty to business to… life!

And because we write about ALL types of events 

and feature EVERY event free of charge, we 

engage ALL sections of the population.

And because we reach them, you can too.

Our advertisers consistently report a better 

response with ICA than anywhere else. Simple.

• Largest reach in the North of Scotland

• Largest magazine circulation in the Highlands

• Only truly FREE listings - every event gets in

• Proven to be used by all demographics

• Straightforward fair pricing - no hidden extras

magazine:

• Royal Mail distribution - you know it works

• One Month shelf life - more bang for your buck

• No paid for editorial - we write what we want

• High quality glossy colour heatset reproduction

• Full magazine available to read online also

web:

• New Highland-wide events listings



• The only fully Highland-wide web resource

• Real-time news & comment all day, every day

• Exclusive web-only content & offers on the site

• Mobile optimised for all devices

Web coverage

Mag & Web

ICA - HIGHLAND    78K

Northern Scot

 – 16.6K

P&J


 Highlands – 13K

Courier 


 (T

ue) – 10.5K

inc. 

Highland Life 



P&J Moray

 (Fri) – 9.8K

Ross-shire Journal

 – 8.7K


Highland News

 – 7.7K


P&J

 Inverness – 6.0K

North Star

 – 4.7K


Strathspey 

Bad. 



Herald

 – 


4.6K

Northern Times

 – 4.5K

Forres Gazette



 – 3.3K

Lochaber News

 – 3.0K

Courier


 (Fri) – 14.4K

This chart speaks for itself. We love our local papers as 

much as anyone - but whilst they’re great for news, and 

pictures of bonny babies, they’re not necessarily the best 

place for your advertising. They’re usually only used for a 

day or two and readership is diminishing at 11%/year…

Prices

Sizes & Spec



T & C’s  |  Contact

DISPLAY


no. ads 


2+ 


6+ 

11+


Full 

2200 1800 1500 1300

Half 

1320 1100  900  800



Qtr 

800 640 560 480

NEW!

 FLEXI–ADS:



no. ads 

  2+ 



6+ 

11+


Flexi-Mini  200 

  160 


140 

120


per cc ads  70 

  60 


50 

40

[ flexi-mini = 30mm high, 62mm wide. This is MINIMUM flexi-ad size ]



eg 6cc 

420 


  360 

300 


240

[ ad size = 62mm wide by 60mm high ]

WEB ADVERTISING:

Wide Skyscraper 

[ 160 X 600px ]

  

appears on all pages, shared display time (min 10% time)



time 

month week  day

£ 

250 80  20



Leaderboard  

[ 640 X 79px ] (scaled 88% standard)

appears front page only - solo ad (no sharing, ‘always on’)

time 


month week  day

£ 

400 125  35



Medium Rectangle 

[ 320 X 250px ]

on single page of choice. solo ad. all-page option for £350/month

time 


month week  day

£ 

175 50  15



Print Ad Specification:

resolution 350dpi

file type 

PDF, TIFF, JPEG

colour type  

CMYK


bleed*  

5mm all round

(*full pages only)

–––––––––––––––––––––––––––––––––––––––––––––––––––

Web Ad Specification:

resolution 72ppi

file type* 

GIF, JPEG, PNG

(*we advise web-optimised files/colours)

colour type 

RGB

–––––––––––––––––––––––––––––––––––––––––––––––––––



We regret that we are unable to accept the 

following file types:

Publisher (.pub), Word (.docx), Excel (.xls) 

or EPS (encapsulated post-script). Please 

convert to on of the approved file types 

before submission.

Contact:

Advertising:

 Nikki Milne 01463 715125

07877 840336  nikki@icaNOW.com

Editorial: 

Graham Hanks editor@icaNOW.com

Accounts: 

Accounts rita@icaNOW.com

ICA | 19 Church St | Inverness | IV1 1DZ 

––––––––––––––––––––––––––––––––––––––––

Terms & Conditions:

These are available in full on request. 

All advertising is 

subject to receipt of an approved quote. All ads are prepay 

unless otherwise agreed in advance. Cancellation of an 

ad must be received no less than 10 days before print. 

ICA reserve the right to invoice for an ad cancelled after 

this date. In the instance of ad copy not being provided in 

time for print, this shall be deemed as a late cancellation 

and invoiced. Cancellation of a discounted run of ads 

before completion may result in an invoice for reclaimed 

discount. Failure to pay on the terms offered will result in 

court action - all discount, which is discretionary, is then 

forfeited and the full ratecard amount is claimed. Interest 

of 5% per week is added for late payment.

NEW! FLEXI–ADS

Flexi ads replace 

our classified ads.

In response to 

requests from 

advertisers, we 

now offer a range 

of single column 

centimetre ad 

sizes, starting 

with a minimum 

3scc - the flexi 

mini. This offers 

total flexibility to 

the advertiser and 

means we can 

find a size and 

price to suit all.

qtr page


98 x 62 mm

half page

98 x 126 mm

flexi mini

( 3 scc )

flexi mini

30 x 62 mm

4 scc


5 scc

6 scc


7 scc

8 scc


9 scc

10 scc


11 scc

12 scc


13 scc

14 scc


15 scc

16 scc


17 scc

18 scc


19 scc

20 scc


full page A5 = 210 x 148mm

Serious about marketing in the North of Scotland? You can’t ignore 



ica

 

whatsonhighlands.com



Serious about marketing in the North of Scotland?


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