Workshop 14 Visual Merchandising in a Store

WORKSHOP 14 Visual Merchandising in a Store. Student`s name, surname, group number _______________________

1. 
   Watch the videos about tips of merchandising:
   

The Do and Don`ts of Visual Merchendasing with Debbie Flowerday
https://www.youtube.com/watch?v=1NI4zETSrQs (4:13)
Life as a Trainee Mercahndiser
https://www.youtube.com/watch?v=V29BsOStZuE 5:25

2. 
   Create your own store layout:
   STORE TYPE (for example, food store, café, clothing store, technical equipment etc. – any type!)
   

____________
PRODUCT/ SERVICES TYPES of THE STORE: ______________________________________

Create your own store layout:

• 
  Design. Draw a scheme of your store. Specify which type of goods you will be trading with?
  

• 
  Range planning and building
  

Specify which type of assortment will be presented at your store according to upcoming season, trends, fashion, demand and needs of customers:

Product type 1 (name)	Characteristics (size scale, color, materials, quality etc.)		Average selling price		Reason of choice (trends, TARGET AUDITORIUM`s needs and demands) – provide explanations
Product type 2
Product type 3
Product type 4
Total assortment selling profit estimation per season		EUR

• 
  SHOPPER MARKETING TOOLS:
  

1. 
   Which methods of special communication you will use for promotion and WHY? (one or several methods)
   

1. 
   Specialty advertising
   
2. 
   Sampling
   
3. 
   Trade and travel show exhibits
   
4. 
   Point-of-purchase displays and other merchandising materials
   
5. 
   Point-of-purchase demonstrations
   
6. 
   Educational seminars and training programs
   
7. 
   Visual aids for sales representatives
   

2. 
   Which methods of special offer promotion you will apply and WHY? (one or several methods)
   

1. 
   Coupons
   
2. 
   Price-offs
   
3. 
   Premiums
   
4. 
   Contests, sweepstakes, and games
   
5. 
   Recognition programs
   
6. 
   Continuity programs
   
7. 
   Gift certificates