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14-BOB. MARKETING MUHITI. ……………………………………………..137
14.1. Marketing muhiti tushunchasi va mohiyati……………………………137
14.2. Korxona mikro-muhiti…………………………………………………138
14.3. Korxona makro-muhiti………………………………………………...141
15 - BOB. BOZORNI VA ISTE'MOLCHILARNI O’RGANISH…………..…145
15.1. Tovar bozori tushunchasi va tovar bozori turlari……………………...145
15.2. Bozor kon'yunkturasi va unga ta'sir qiluvchi omillar………………….146
15.3. Bozorni segmentlash va uning mohiyati………………………………148
15.4. Iste'molchilarning guruhlanishi va ularning xulq-atvoriga ta'sir qiluvchi omillar………………………………………………………………………………151
16- BOB. MARKETING TIZIMIDA TOVAR SIYOSATI………….………...156
16.1. Marketing tizimida tovar tushunchasi, tovar siyosati va uning o’rni….156
16.2. Tovarning hayotiy davri va bosqichlari……………………………….159
16.3. Yаngi tovar ishlab chiqarish strategiyasi……………………………..163
17-BOB. MARKETING TIZIMIDA NARX SIYOSATI……………………….167
17.1. Marketing tizimida narx tushunchasi va narxning shakllanishi……….167
17.2. Narx shakllanish uslublarini tanlash…………………………………..171
17.3. Narx strategiyalar……………………………………………………...174
18-BOB. MARKETINGDA KOMMUNIKATSION SIYOSAT………………176
18.1. Jamoatchilik bilan aloqalar (pablik rileyshnz) va uning mohiyati…….177
18.2. Reklama va reklama vositalari………………………………………...177
18.3. Marketingda sotishni rag’batlantirish…………………………………181
GLOSSARIY............................................................................................................184
FOYDALANILGAN ADABIYOTLAR RO’YXATI...........................................200
СОДЕРЖАНИЕ
ВВЕДЕНИЕ………………………………………………………………….……..13
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