Amazon vs ebay: which marketplace suits sellers the best

• AMAZON VS EBAY: WHICH MARKETPLACE SUITS SELLERS THE BEST
• Since the debut of e-Commerce in the 90s, Amazon and eBay have been two most sought after marketplaces. In their battle for market supremacy Amazon has emerged the winner of late, leaving eBay way behind.
• In early days, eBay was the dominant company, reinventing itself as a clearinghouse for resellers from an auction house. However, Amazon later emerged as a retailer of gigantic proportions.

First things first! Let’s look at the main differences between eBay and Amazon. Unlike Amazon, eBay facilitates only third-party sellers. In other words, eBay does not have its own products.

• First things first! Let’s look at the main differences between eBay and Amazon. Unlike Amazon, eBay facilitates only third-party sellers. In other words, eBay does not have its own products.
• Products from individual sellers or businesses are listed through either the auction format or fixed-price format, so the good news is, you will never compete with eBay themselves as they simply provide the marketplace!
• Amazon does include third party merchants, often private label sellers, alongside the sale of products from their own range – Amazon Essentials, which you may find yourself competing with.

Amazon has 14 marketplaces worldwide; eBay has 23 global sites. Both receive vast numbers of visitors. Amazon gets more than 197 million visitors worldwide each month. This equates to more than 2.3 billion visitors over 12 months.

• Amazon has 14 marketplaces worldwide; eBay has 23 global sites. Both receive vast numbers of visitors. Amazon gets more than 197 million visitors worldwide each month. This equates to more than 2.3 billion visitors over 12 months.
• eBay has over 180 million active buyers and about 2 billion daily transactions yet more than half of eBay’s annual sales revenue comes from its 60 million buyers outside of the United States, setting it apart from Amazon in global reach.

Determining this will allow you to identify whether your audience is already active in these marketplaces and which marketplace they use predominantly. What’s also interesting is that some buyers are indeed loyal to one platform or another!

• Determining this will allow you to identify whether your audience is already active in these marketplaces and which marketplace they use predominantly. What’s also interesting is that some buyers are indeed loyal to one platform or another!
• Some will shop only on Amazon and never dream of buying from an eBay seller, others are eBay die-hards and believe that products on Amazon are likely to be more expensive! So, from a sellers point of view, is this true?

If you are selling a product on eBay for a fixed price of £10 and your profit margin is 30%, you’ll make £3.00 per sale. You’ll need to sell in large volumes to make a decent amount from this one product.

• If you are selling a product on eBay for a fixed price of £10 and your profit margin is 30%, you’ll make £3.00 per sale. You’ll need to sell in large volumes to make a decent amount from this one product.
• If you choose eBay and list at auction, you are also at the mercy of your bidders, and you may not achieve the £10 price you hoped for. On the other hand, you may receive a final price of more than £10! Not so on Amazon!