Breaking down cultural barriers and building awareness of cultural norms, as well as enhancing self-awareness and communication skills

1. 
   What is the importance of intercultural communication?
   

Intercultural communication training is incredibly important to breaking down cultural barriers and building awareness of cultural norms, as well as enhancing self-awareness and communication skills

2. 
   What is the definition of cultural communication?
   

Cultural communication is the practice and study of how different cultures communicate within their community by verbal and nonverbal means. Cultural communication can also be referred to as intercultural communication and cross-cultural communication.

3. 
   Why intercultural communication is important in business?
   

Why is intercultural communication important in the workplace? By enhancing cultural diversity in the workplace, brands can create and enhance trust with specific target markets. They can demonstrate an understanding of a particular culture and instill loyalty.