International marketing Nurullaev Mardon Product- baby mineral water

International marketing
Nurullaev Mardon

1. 
   Product- baby mineral water(filled with minerals which are necessary for babies to their difestive system , especially for their kidneys)
   

Potential foreign market- India (Water-stressed country, high infant mortality rate, high fertility rate-average 3 children for a family)

2. 
   The main objective of this research is to analyze the matket, consumer behavior, their choices and demand for this product
   

3. 
   I need several types of information:
   

1. 
   Market growth and size
   
2. 
   Number of new-born children
   
3. 
   Water scarcity (especially which regions)
   
4. 
   Competitors who are also producing baby-care products
   
5. 
   Government regulations
   

4. 
   Both primary and secondary sources are important for me.
   

1. 
   Primary sources- interviews with mothers, survey and questtionares , observations
   
2. 
   Secondary sources- statistics (especially from NSC-national statistical comission) of population, market size, which regions are in need of clear still water, in which regions the mortality rate is high
   

Part 2

1. 
   I want to use various tools, such as observation, survey and questtionares, interviews (for those where literacy rate is too low), statistical reports of a country
   

2. 
   My research sample should be big, because country has more than 1,5 bln population, regional divisions are so high, therefore I should observe many people, and especially mothers will participate as a research sample
   

3. 
   I will use both quantitative and qualitative research methods. Because it is new market and new product, we should be ready for various consumer behavior and preferences. Qualitative research methods: surveys, interviews, observations and Quantitative methods are information from statistical committee and Internet sources.