Марка, откуда ты родом

REPUBLIC OF UZBEKISTAN HIGH AND SECONDARY
MINISTRY OF SPECIAL EDUCATION
TASHKENT STATE UNIVERSITY OF ECONOMY


ABSTRACT

SUBJECT: WHERE ARE YOU FROM

Group:______________________
Done by:______________________

TASHKENT-2022
Where are you from?
My copywriter friend had a cat. Not Vaska, not Barsik and not Fluff. The cat's name was Pageder. Such a name immediately made respect for both the cat and the copywriter.
The brand name should also inspire respect. Or, at least, not cause disgust. It all depends on the principle by which this name is created, and what task the creator faces. In some cases, it all comes down to frantic attempts to stay in the market, in others - to beat the competition, or at least become noticeable. It happens that a new product is called “in fashion,” and it happens that it doesn’t make any sense at all, just to be registered.
As a result, an extremely variegated picture emerges, which hardly lends itself to serious scientific classification. However, why not consider how successful and unsuccessful brand names are born? Of course, this classification “from the point of view of the creator” turned out to be moderately frivolous. But there is hope that frivolity is redeemed by fullness ...
1.”Third ear” and “head amputation”
This method is relatively simple and in some cases allows you to get out of a hopeless situation. However, good names cannot be created in this way.
In those cases when you want to use a familiar name, but already registered by someone, the authors either “sew on a third ear”, i.e. add some epithet to the name and get a phrase like “Chocolate squirrel”; or they perform an “amputation of the head”, i.e. reduce the number of letters in the word and launch the Igulevskoye beer on the market.
Of course, a creature with a third ear looks more decent than a headless or decapitated one. So it is with brand names. Agree that “Chocolate Squirrel” still sounds better than a hiccup-inducing beer name.
In addition to the “Chocolate Squirrel”, there is also a “Forest Squirrel” in the world; as well as "Fairy Masha", "Neva gourmet", and many similar names. Including spirits "Real Persian lilac" and sausage "Doctor's plus". So I want to clarify: plus WHAT? After all, there are legends about boiled sausage!
“Igulevskoe” beer is also not alone. Those who wish can purchase the cream “Yanta” (“-r” was amputated), “Soviet Shampoo”, etc.
An important point: sometimes the word “new” is used as the “third ear”. It turns out “New gloss”, “New pearls”, etc. However, this does not create a new trademark; consumers still mean the familiar product and the manufacturer, in fact, continues to promote the old brand.