Telegram case Study Institut of Finance Kuchkarov a a group-sm 50 What is Telegram?

TELEGRAM
Case Study
Institut of Finance
Kuchkarov A A
Group-SM 50
What is Telegram?
Telegram is a cloud-based mobile and desktop messaging app with a focus on security and speed, that allows users to send multimedia messages and make voice and video calls. Telegram is launched in 2013 by the brothers Nikolai and Pavel Durov in Russia.
Secret chat
Telegram will not be sold
Self-destruct messages
Open API and protocol free for everyone
Cloud storage
Bots and channels
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“Since the day we launched in August 2013, we haven’t disclosed a single byte of our users’ private data to third parties.
Telegram is an idea; it is the idea that everyone on this planet has a right to be free.”
“From Russia With Crypto: A Political History of Telegram” - Nathalie Maréchal, University of Southern California
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2013
2014
2015
2016
2019
2021
2022
Launch of Telegram Messenger and the Telegram API
Send documents and files
Voice Messages, Delete Messages for both sides in Secret Chats, Language Settings on Android
Multiple photo upload and more
Launch of Bot API and Platform;
Supergroups（for 1,000 members)
Introducing Inline Bots;
GIF Revolution;
Supergroups (for 5000 members)
Launch of the Payments Platform;
Start of the development of TON.
Launch of Telegram External Secure ID;
Launch of the Minimal Viable Test Network of TON;
Testing and security audits of TON;
Deployment of the stable version of TON;
Launch of Telegram Wallet.
Creation of TON-based economy in Telegram;
Launch of TON Services, TON Storage, and TON Proxy
Telegram Roadmap
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Competitors
QQ Mobile
QQ is an instant messaging (IM) platform for PC and mobile and has become the one of the favorite social platforms for young Chinese users with its diversified functions and services.
Facebook Messenger
Commonly known as Messenger, it is a ​messaging app and platform. Facebook has released new apps on a variety of different operating systems and separated the messaging functionality from the main Facebook app.
WhatsApp
A company developing freeware and cross-platform instant messaging service for smartphones.
WeChat
Is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. WeChat has been described as China‘s “app for everything” and a “super app” because of its wide range of functions. it's largest standalone mobile apps with over 1 billion monthly active users.
Discord
All-in-one voice and text chat for gamers that's free, secure, and works on both your desktop and phone.
Viber
Viber is a calling and messaging app that connects people with a free and secure connection
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@Statista2019
Telegram in Numbers
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What value does the customer perceive in the market? Private and speed communication
What needs are met? Fast and reliable messaging and calls
What are the advantages? Security – Channels – Cross-platform availability
What other needs could be met? Connect people worldwide
What would make the customer real happy? To know all they can get and how to do it
Value Proposition
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SWOT Analysis
W
S
T
O

• Completely free
• High privacy
• Multi devices
• Higly reliable
• New customers (students, teachers)

• Internet penetration in developing countries: 
• Smartphone users: 
• New technology
• No agreement with universities

• High competition
• Possible ban from governments

• video calls
• Use from criminals (and terrorists)

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Service/ market matrix	Citizens	Crypto currency Users	Criminals	It developers	companies
groups
Secret chat
«regular» chat
Channels - bot
Cloud storage
ton

Service/Market Matrix
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THANK YOU
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