„ Ştefan cel Mare” University
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The marketing research in tourism (1)
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/220000283 The marketing research in tourism Article · January 2009 CITATIONS 2 READS 8,485 1 author: Some of the authors of this publication are also working on these related projects: Brand influence in consumer behaviour View project Ovidiu-Aurel Ghiuta Stefan cel Mare University of Suceava 11 PUBLICATIONS 59 CITATIONS SEE PROFILE All content following this page was uploaded by Ovidiu-Aurel Ghiuta on 14 November 2016. The user has requested enhancement of the downloaded file. 1 MARKETING RESEARCH IN TOURISM Ovidiu-Aurel GHIUŢĂ Assistant University Ştefan cel Mare Suceava România PhD. Student University A.I. Cuza of Iaşi România PhD. Student University of Rouen Email: ovidiughiuta@yahoo.com Abstract This paper analyses the marketing research in the field of tourism, with theoretical implications and practical applicability for the qualitative or quantitative research process in the analysed field. The paper presents different types of marketing studies, the methodology of marketing research in tourism and the types of research that are normally used in this field. The documentary style and the analysis of specific literature are the research methods used by the author. For the documentary research, the author has used papers of different Anglo-American and European theorists (authors). Key words: tourism research, marketing research, research types in tourism, Download 287.55 Kb. Do'stlaringiz bilan baham: 
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