„ Ştefan cel Mare” University


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The marketing research in tourism (1)

Conclusions
Research types and their use in tourism 
Every discovery can be seen from initial finding point of view, which is considered the 
most simply research by describing what already exists. For advantaging the human being 
knowledge, there isn’t sufficient just an information and events accumulation. It is ought an 
explanation regarding the reason why the things are or how are supposed to be. The third function 
of research is evaluation, which judges the success and the value of policies or applied 
programmes.
1. Descriptive research
Descriptive research is very common in tourism for three reasons: brings news from field, 
nature and phenomenon changes are studied, frequent separation between research and action 
appears. Since tourism is a new field of research, there is a requirement for territorial map. 
Descriptive research on field can be described as being explanatory: describes or creates 
behaviour typologies in aria and activities that haven’t been studied previously. Tourism is a 
subject where changeability is continuous. By time passing, population preferences for certain 
ways of spare time spending is changing, taking in consideration social groups, interest for 
certain touristical destinations (Veal, 2006).



2. Explicative research
Explicative research can explain typologies and observed trends using descriptive 
research. This type of research studies causal associations, cause – effect type. Once a cause is 
understood, the knowledge can be used for prediction making.  
3. Evaluative research
This type of research comes from the requirements of spreading considerations about 
success or efficiency of programmes and strategies. This type of research is powerful developed 
in several arias of public policies, for example education, but less used on spare time and tourism 
field (Shandish,1991). 

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