석사학위논문 Study on Customer Satisfaction of Online Shopping in Uzbekistan


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Bog'liq
25.06 Thesis

Research method

In this study, the statistical program IBM SPSS statistics 20.0 version would be used to determine the empirical data and hypothesis theories. Moreover, the structural equation model (SEM) is specified to analyze data between dependent and independent variables using the SPSS AMOS statistical program. SEM is a multivariate statistical analysis technique for analyzing mainly structural relationships.  This technique is the sequence of factor analysis as well as multiple regression analysis and it is supported to analyze the structural connection between measured variables and latent constructs (Ballon K. A., at al, 1989).

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