석사학위논문 Study on Customer Satisfaction of Online Shopping in Uzbekistan

Demographic of Uzbekistan

The population of Uzbekistan is growing significantly from year to year. Nowadays, Uzbekistan is being home for about 32.81million people and place in the 43^th world rank and 1^st rank in Central Asia (World Population Review, 2019). GDP growth rate is 5.2% in 2018 and GDP per capita reached 2031.05$ in the same year. More than 50% or 17million people have already connected with online in 2018.

Uzbekistan Internet Users, 2016¹

Figure1 shows that in 2016 around 15.5million Uzbekistani are enjoying with the online services. Every year the numbers of online user in Uzbekistan are increasing significantly. Also, according to UzIA the internet penetration of Uzbekistan is 47,7% and 800,000 Facebook subscribers with 2.5% penetration in 2018. Major cities of Uzbekistan such as Tashkent, Samarkand, Namangan, Andijan, Bukhara and Nukus. Most people in these areas are composed of the main online users. The number of Internet service providers has grown in Uzbekistan, but penetration remains low and government regulation is strict.  

Tashkent, with 90 percent of the country’s Internet users, is the only viable e-Commerce market in Uzbekistan. But in fact, more people live in rural areas (63.52% of total population) than urban areas² (36.48% of total population). However, young generation is trying to move to the cities where they can keep globalization and open the doors to the future. Huge cities supply people with good transportation, multiple choices of goods, chance for doing business as well as online environment.

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