02. Meaning and Definition of e-commerce 03. Types of e-commerce

2) Pure Click : 
Unlike brick and mortar companies, pure click companies have pure online presence. Their entire marketing transaction is undertaken online. These companies are popularly known as 'pure-plays' or 'dotcoms'. The various elements associated with the 'pure click' companies are Internet Service Providers (ISPs), commercial sites, content sites, transaction sites, enabler sites, search engines, etc. Some of the popular search engines used by pure click companies are Google, yahoo, Sify, Alta Vista, etc. These search engines also offer various services like free mailing, news, weather reports, entertainment, etc., on company's website. Major examples of 'pure click' companies are Flipkart, Amazon, EBay, India times etc.




3) Brick and Click : 
Companies that fall under the category of brick and click' model have both online and offline presence. This means that their marketing and transactional activities are carried on both online as well as offline mode. They need to manage their online and offline activities and should ensure that their online sales do not affect their traditional (offline) sales. They also need to manage their channel conflicts which may arise among their intermediaries and conflicts arising in online sales. Some of the companies like Avon and Compaq launched their online sales models in such a way that it actually supported their traditional offline sales instead of disrupting it. Similarly, one of the popular store Wal-Mart introduced its subsidiary firm in January, 2000 namely Walmart.com which helped customer to access its services online offering more than a million products on internet. This retailing firm involves use of web-based technology as well as standardized retailing strategies for attracting customers.