02. Meaning and Definition of e-commerce 03. Types of e-commerce

e-Commerce Examples : eBay.com, quicker.com, craigslist.org, gittigidiyor.com. It entails lower cost for both buyer and seller customers. Using this e-commerce model, customers can also advertise and sell their products and services to other employees over organizational Intranet.




4) C2B (Consumer to Business) : 
Consumer-to Business (C2B) is an e-commerce model where consumers (individuals) sell products and services which are consumed by businesses and organisations. This model is opposite to B2C model. In this model, price and value for specific products and services are created by individuals.
For example : when a customer writes reviews for new product or gives a useful idea for new product development then he/she is creating value for the company if the company adopts the review or idea. Company can facilitate C2B model by setting discussions forums on their websites. 
For example : the websites such as www.mobshop.com, www.pazaryerim.com and www.priceline.com are organizers of C2B transactions.




5) Business-to-Government (B2G) : 
In marketing context, B2G marketing is also known as “public sector marketing". It is derived from B2B marketing and is comprised of activities such as marketing of products and services to government agencies. Such marketing is undertaken via various integrated marketing techniques like advertising, branding, managing public relations, online communication strategies, etc.

Features of E-commerce :

 
Following figure shows the features of electronic commerce :









1) Ubiquity : 
E-commerce is widespread, that is, it is available everywhere always. It sets free market from being restricted to a physical space and makes it possible to shop from computer (such as desktop, laptop). The result is called a market space.
For consumers, ubiquity cuts transaction costs for exploring products in a market. Consumers can acquire any information whenever and wherever they want, regardless of their location. It is no longer necessary that buyer spend time and money for traveling to a market. In all, it saves the cognitive energy needed to transect in a market space.