1 Upon what factors does the appropriate promotional mix depend on?
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brand management
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1 Upon what factors does the appropriate promotional mix depend on? On the nature of the product and the market in which it will compete On the level of current competition that exists in the marketplace during the pre-launch phase The optimal blend of professional and non professional promotions Walking the fine line between promoting the benefits of the product but adequately acknowledging the adverse effects 2 _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. Targeting Positioning Segmenting Implementing 3 A ___________ is the means of communicating information to the universe of customers. Promotional channel Communications channel Message platform Comprehensive commercial plan Extensive market research and certain key assumptions Brand platform and extensive market research Product positioning and product portfolio Product portfolio and brand platform 5 Which of the following is not a key element of a brand manager's job? Assigning sales team members Market research Competitive positioning Developing marketing and advertising strategies 6 What are the key considerations made in developing the right "promotional mix" for a product? The optimal combination of promotional programs and channels for delivering the message Full market saturation to reach as many consumers as possible optimal segmentation of markets and prescribers Raindrops on roses and whiskers on kittens 7 ….. defines what the brand thinks about consumers, as per consumer Brand attitude Brand positioning Brand relationship Brand image 8 ……… is a measure of the attachment that a customer has to a brand Brand loyalty Brand equity Brand recall Image 9 What is more important in brand equity ? Quality Quantity Customer perception Customer experience 10 Helps consumers to justify their self worth to others or themselves Cause marketing Global brands Brand enrichment Brand reinforceme 11 …. is the added value endowed on services and products Brand equity Brand strategy Brand value Brand image 12 The model describes how to create instance, activity loyalty relationship with customers Brand resonance Brand positioning Brand value chain Brand identity 13 A brand identify is the centering idea of business Organization Community Personality Marketing 14 The act of creating a brand is Branding Brand management Brand hierarchy Brand building 15 …… methods are ideal for measuring brand association Qualitative research Awareness Recognition Building 16 Brand feelings are customers Emotional responses Moral responses Direct responses Rational responses 17 ….. is the structure of brands within an organizational equity Brand architecture Brand equity Brand monitoring Brand recognition 18 Brand is means to provide in-depth information and insight essential long-term strategic direction for the brand… Audit Edit Recalling Rejuvenating 19 …. are short phrases that communicate persuasive information about brand Slogans Visual Jingle Logo 20 This majorly focuses on maintaining the Brand Equity Brand reinforcement Sponsorship Modifier Branding 21 …….refers to a brands objective functional attributes in relation to other brands. Both b and c Brand position Product position Brand relationship 22 A marketer needs to understand that some ‘general traits’ of a brand name are ______ All of the above Easy to recognize Easy to pronounce Easy to memorize 23 _________ is a mode of direct marketing owes to well structured communications in the form of catalogs. Telemarketing Sales promotion Advertising Publicity 24 _________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition. Market share Brand share Product share Customer share 25 ________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy? Customer loyalty Brand loyalty Product loyalty Company loyalty 26 Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________. Customer pull Customer push Customer loyal Customer image 27 Brand picture is based on which one of the following? Brand image Brand mission Brand vision Brand value 28 If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________. Premium price Skimming price Market based price Retail price 29 _________ branding is a type of co-branding. Ingredient Product Service Personality 30 _________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale assembling selling buying transportation Download 18.81 Kb. Do'stlaringiz bilan baham: 
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