34. What is headline?
A headline is a title or the line of text at the top of an article, blog post, or newsletter. It’s an ultra-specific and extra-condensed summary of the text. A good headline should draw your readers in and entice them to read the rest of your writing. On the opposite side of the spectrum, a bad or ineffective headline can drive away your readers. Knowing how to write a good headline is crucial, but don’t be intimidated.
Six Tips That’ll Help You Write an Effective Headline:
When writing a headline, you should pull the main idea from the text.
Your headline should zero in on the most significant aspect of your writing. If possible, include the main “who” and “what.” It’s helpful to scan your text to look for keywords.
Keep the headline concise.
Every publication has different rules regarding the length of a headline. However, the shorter the headline, the better. Ask yourself: How can I explain my writing to a friend in six words or fewer?
Write an engaging headline.
There are a few ways you can transform your headline from boring to engaging. Humans tend to be drawn to prominence, conflict, and timeliness. Try including either one of these in your headline. Why is the subject of your text significant? Who’s fighting and why? Why do they need to read this?
Make sure your headline is appropriate for the topic.
The tone and topic of your headline should match that of your text. If you’re writing about a serious issue, the headline should not be playful. Similarly, if your topic is fun and lighthearted, a solemn headline can deter your audience from reading the text in its entirety.
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