Digital model of organizational performance management of the company
A.S. Podrezov (student at the Department of entrepreneurship and foreign economic activities, Bauman Moscow State Technical Universi-
ty), A.V. Pisarevskaia (student at the Department of entrepreneurship and foreign economic activities, Bauman Moscow State Technical
University), V.I. Elagin (student at the Department of entrepreneurship and foreign economic activities, Bauman Moscow State Technical
University), A.Z. Adzhian (student of the Department of economics and production organization, Bauman Moscow State Technical Universi-
ty)
725
Advanced marketing tools quality management of products and services: strategies, approaches, and issues
N.N. Iver (candidate of economic Sciences, associate Professor, associate Professor of marketing, Economics of enterprises and organiza-
tions, Saratov socio-economic Institute(branch), PRUE named after G. V. Plekhanov), I. M. Kublin (doctor of economic Sciences, Professor,
Professor of marketing, Economics of enterprises and organizations, Saratov socio-economic Institute (branch), PRUE named after G. V.
729
Plekhanov), A. Maksaev (Cand. PED. associate Professor, Department of management and trade, Krasnodar cooperative Institute (branch),
Central Union of the Russian Federation " Russian University of cooperation»)
Practical application of marketing analysis tools in the management of the company's product range
Yu.N. Galitskaya (Candidate of Economics, Associated Professor, Associate Professor, Department of Accounting, Analysis and Audit,
Kuban State Technological University), T.I. Kozyubro (Candidate of Economics, Associate Professor, Department of Accounting, Analysis
and Audit, Kuban State Technological University), M.S. Rybyantseva (Candidate of Economics, Associated Professor, Associate Professor,
Department of Accounting, Analysis and Audit, Kuban State Technological University)
737
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