Low-context culture - most of the information is contained explicitly in words
- what is said is more important that what is not said
- focuses on individual development
- The U.S. is an example
Change Agents - By introducing new products or ideas and practices, an international business entity becomes a change agent.
- Many governments take action to protect their culture-specific industries.
Cultural Universals - Cultural universals are manifestations of the total way of life of any group of people.
- These include elements such as bodily adornment, courtship rituals, etiquette, concept of family, gestures, joking, mealtime customs, music, personal names, status differentiation, and trade customs.
Elements of Culture
Language (verbal
and nonverbal)
Religion
Values and
Attitudes
Material Elements
Manners and
Customs
Aesthetics
Education
Social Institutions
The Four Roles of Language - Language aids in information gathering and evaluation.
- Language provides access to local society.
- Language capability is increasingly important in company communications.
- Language provides more than the ability to communicate because it extends beyond mechanics to the interpretation of contexts that may influence business operations.
Nonverbal language Distinctions must be made in five key topics:
Time
Space
Material Possessions
Friendship Patterns
Business Agreements
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