A request from your boss Task 1 Match the beginnings and endings of the phrases

Innovation in business
Task 1
Are the sentences true or false? Answer
1. This podcast focuses on some of the downsides of innovation. True False
2. If they do not innovate, businesses will not survive. True False
3. There are three main types of innovation. True False
4. Incremental innovation involves a series of small changes. True False
5. Disruptive innovation involves introducing a change that has an impact on the existing market.
True False
6. Architectural innovation relates to the complete restructuring of the market. True False
7. Dyson’s move from vacuum cleaners to hairdryers is an example of radical innovation.
True False
8. Radical innovation can lead to the death of existing markets. True False
9. The speaker suggests that you test your idea before you try to get support for it. True False
10. The evaluation stage is when you think about exactly how to implement your ideas. True False
Task 2
Write a number (1–5) to put the stages of innovation in order.
_____Get support for your idea
_____Implement your idea
_____Generate an idea and create a plan or proposal
_____Experiment and test your idea
_____Evaluate your idea and adapt it if necessary
Transcript
Welcome to _______Business4U podcast. The focus of this podcast is to _______about innovation and why it’s _______, and also to look at different types and stages of _______. By the end of it, you will hopefully _______a better grasp of the topic of innovation and be able to _______understand and drive innovation in _______your working and personal lives. So, why is _______important? Well, simply put, without _______it would be difficult to make progress. _______and _______would stagnate. Innovation is _______drives us forward. It’s what forces us to _______in the business world. It’s what leads to better _______and services, and solutions to new and _______problems. From a business point of view, _______also something which is necessary for survival. _______key types of innovation are incremental, _______, architectural _______radical. Incremental _______involves innovating in increments, or _______stages. Step by _______. It focuses on existing _______and technologies and aims to make _______and design _______to existing products and _______. Disruptive innovation aims to bring new _______, like technology or _______, to existing _______. In that sense, the innovations will disrupt the _______and the companies currently serving that _______. The first touchscreen smartphones disrupted the _______phone industry _______up to then, mobile _______had buttons and keypads.
Architectural _______involves _______successful ideas from _______market or industry and applying them to a new _______different market. This _______happens when _______think of other unconventional uses of existing _______. A good _______of this can be seen in _______company Dyson’s entry into the hand dryer _______hairdryer market. Their advanced airflow _______from their vacuum cleaners was applied in _______to machines that _______out air. In the case of these _______, it’s personal hairdryers and hand _______in public toilets. And finally, we come to radical _______. This is where a completely _______idea is created for a _______that doesn’t exist yet. _______often what we think of when we think of _______and it often swallows _______existing markets. For _______, the birth and growth of digital and _______music has practically _______to the death _______music CDs, and even DVDs. Similarly, film _______TV streaming services may lead to the _______of traditional TV within a few short years. _______on from types of innovation, let’s have a quick _______at five key stages of innovation. The first stage _______Idea generation. This is where you think of the _______idea and develop it into a more detailed _______or plan. The next stage is Support. You _______to check if you can get support for it, for _______from senior leaders or stakeholders in your _______. If you’re innovating in your personal life, _______the support you might need could be from _______or family. Do they think it’s a good idea and _______they think it would work? The third step is to _______and test out the idea. This could mean _______a sample or a prototype of it, if it’s a product. _______if it’s a service, you could test out a basic _______of it. The fourth step is Evaluation. You need ______________how successful your experiments _______and what chances of larger success your idea _______have. And finally, you then need to actually _______your idea. That’s the fifth stage. So, there you _______it. We’ve looked at four key types of _______: incremental, disruptive, architectural and _______, and also five stages of successful innovation: _______, idea generation. Then, get support. Next, _______and test out the idea. The fourth stage is _______and finally implementation.