Adeola Abdulateef Elega

particular source making them passive. 
 If the strength and activeness of the audience members are put into play, then 
the natural attraction of what makes audience members use a particular 
medium to gratify a particular need can be seen (Katz, Blumler & Gurevitch, 
1974 pp. 510-511). 
In line with the Uses and Gratification Theory, the present study seeks to explore the 
extent to which international students make use of medio communication which is a 

---

54 
form of new technology in order to solve their communication problems with the 
host community. Despite the fact that a number of studies conducted in EMU used 
uses and gratification as the theoretical framework like that of Mesole Folasayo, 
Elizabeth Odukomaya, no study up till now looked into the use of medio 
communication to solve interpersonal communication problems like in this context. 

---

55 
Chapter 3 
RESEARCH METHODOLOGY 
Quantitative research methodology is preferred for the present study. This chapter 
covers the following sections: Research Methodology, Research Design, Research 
Context, Population and Sample, Data Collection Instrument, Research Procedures, 
and the Reliability and Validity of research. 
3.1 Research Methodology
The present study is based on quantitative research methodology and in this study a 
survey is developed and findings are presented through descriptive statistics.
Quantitative research as the word implies is a research that deals with quantity. The word 
quantitative is taken from the affix “quantity”. Quantity means ‘the amount or number of 
something especially that can be measured or is fixed’ (Cambridge Dictionary, 2014). 
Therefore, a research that follows quantitative methodology is one that is represented in 
figures. Quantitative research in communication is that research that presents communication 
situations as figures, amounts, degrees, frequencies etc. This type of research uses statistical 
representations for better and greater results (Keyton, 2006 p.2006). 
Sukamolson explains quantitative research as the measurement of the realness of our 
everyday life or a particular happening. He accedes that; 
 
Quantitative research and/or questions are searching for quantities in 
something and to establish research numerically. Quantitative researchers 
view the world as reality that can be objectively determined so rigid guides in 
the process of data collection and analysis are very important.( Sukamolson, 
2007 p.4). 

---

56