- a. Newspaper advertising
- b. Magazine advertising
- c. Direct-mail advertising
- d. Directory advertising
- e. Outdoor advertising
- f. Transit advertising
a. Newspaper Advertising - Daily and Weekly Newspapers – local papers
- Shoppers and Alternative Newspapers – delivered to homes
- National Newspapers – USA Today, Wall Street Journal
- Distributed locally, regionally or nationally
- Published weekly, monthly and quarterly
- Consumer or B2B
- B2B are also known as trade magazines
c. Direct Mail - Highly focused form of advertising
- Printed direct mail
- Electronic direct mail
- Newsletters, catalogs, coupons, samples, circulars and invitations to sales
- Carefully selecting the target
d. Directory Advertising - A directory that accepts advertising
- Relatively inexpensive and target all demographic groups
- Kept of a year
- White Pages
- Yellow Pages
e. Outdoor Advertising - Non-standardize outdoor signs used at the place of business
- Standardized outdoor signs are purchased from advertising companies
- Highly visible and relatively inexpensive
- Available 24 / 7
f. Transit Advertising - Found on public transportation – trains, taxis buses, public benches, bus stop shelters, kiosks, newsstands, trashcans, subways, railroad, bus and airline terminals
- Reaches wide and captive audiences
2. Broadcast Media - Encompass radio and television
- Over a lifetime of 66 years – a person will watch nearly ten years of TV and 6 years listening to the radio
- Network and cable
a. Television Advertising - The ultimate advertising medium for many businesses
- Combine creative elements – sight , sound, action and color
- 30 to 60 spots
- Infomercials promote products
- Highest production costs
- Small companies cannot afford
Do'stlaringiz bilan baham: |
