- Radio stations reach 96% of people age 12 and over
- Radio is a mobile medium
- Messages can be updated daily or hourly
- Carefully target market based on type of radio station
- Presented in 10, 20, 30 or 60 second spots
- Background music, jingles, slogans add drama
3. Internet Advertising 4. Specialty Media - Sometimes called giveaways or advertising specialties
- Relatively inexpensive with advertiser’s name or logo
- Located in high visibility area
5. Other Advertising Media - Ad supported TV screens at airports, gas stations, health clubs and subways
- Digital billboards at sports arenas
- On-screen movie theater ads
- Messages on diaper-changing stations, trash cans, bathroom stalls elevators, hot air balloons.
- Ceilings and floor graphics
- Electronic shelf ads
- Supermarket-cart displays
6. New Media - Interactive and Internet-driven
- Uses electronic media devices such as Wed-enabled small screen iPods, cell phones, laptops, and video games to reach increasing mobile populations
- Advertisers go to those places to find their target market customers – blogs, vlogs, video and audio newscasts, RSS news feeds and social networking
MEDIA PLANNING AND SELECTION - The process of selecting the appropriate advertising media and deciding the time or space in which the ads should appear to accomplish the marketing objectives
- 3 basic questions
- 1) Can the medium present the product and the appropriate business image;
- 2) Can the desired customers be targeted with the medium;
- 3) Will the medium get the desired response rate?
Do'stlaringiz bilan baham: |
