Amaliyot vazifalari

Guidelines for successful SWOT

The following guidelines are very important in writing a successful swot analysis. They eliminate most of swot limitations and improve it's results significantly:

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  Factors have to be identified relative to the competitors. It allows specifying whether the factor is a strength or a weakness.
  
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  List between 3 – 5 items for each category. Prevents creating too short or endless lists.
  
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  Items must be clearly defined and as specific as possible. For example, firm’s strength is: brand image (vague); strong brand image (more precise); brand image valued at $10 billion, which is the most valued brand in the market (very good).
  
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  Rely on facts not opinions. Find some external information or involve someone who could provide an unbiased opinion.
  
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  Factors should be action orientated. For example, “slow introduction of new products” is action orientated weakness.
  

SWOT analysis example A

This is a basic example of the analysis:

SWOT analysis of Company "A"
Strengths	Weaknesses
Second most valuable brand in the world valued at $76 billion Diversified income (5 different brands earning more than $4 billion each) Strong patents portfolio (15,000 patents) Investments in R&D reaching 4 billion a year. Competent in mergers & acquisitions Have an access to cheap cash reserves Effective corporate social responsibility (CSR) projects Localized products Highly skilled workforce Economies of scale or economies of scope	Investments in R&D are below the industry average Very low or zero profit margins Poor customer services High employee turnover High cost structure Weak brand portfolio Rigid (bureaucratic) organizational culture impeding fast introduction of new products High debt level ($3 billion) Brand dilution (the firm has too many brands) Poor presence in the world's largest markets
Opportunities	Threats
Market growth for the main firm's product Growing demand for renewable energy New technology, that would drive production costs by 20% is in development Our country accession to EU Changing customer habits Disposable income level will increase Government's incentives for 'specific' industry Economy is expected to grow by 4% next year Growing number of people buying online Interest rates falling to 1%	Corporate tax may increase from 20% to 22% in 2013 Rising pay levels Rising raw material prices Intense competition Market is expected to grow by only 1% next year indicating market saturation Increasing fuel prices Aging population Stricter laws regulating environment pollution Lawsuits against the company Currency fluctuations

You can find an extensive list of strengths, weaknesses, opportunities and threats by looking at our examples of swot analyses, which include Alphabet (Google) swot, Amazon.com swot, Apple Inc. swot, The Coca Cola Company swot, Ford Motor Company swot, McDonald's Corporation swot, PepsiCo Inc. swot, Samsung Electronics swot, Starbucks Corporation swot, Wal-Mart Stores, Inc. swot and many more swot analyses.