CHAPTER 5
researchers in Great Britain began working: Sarah Milne, Sheina Orbell, and Paschal Sheeran, “Combining Motivational and Volitional Interventions to Promote Exercise Participation: Protection Motivation Theory and Implementation Intentions,” British Journal of Health Psychology 7 (May 2002): 163–184.
implementation intentions are effective: Peter Gollwitzer and Paschal Sheeran, “Implementation Intentions and Goal Achievement: A Meta‐Analysis of Effects and Processes,” Advances in Experimental Social Psychology 38 (2006): 69–119.
writing down the exact time and date of when you will get a flu shot: Katherine L. Milkman, John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian, “Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates,” Proceedings of the National Academy of Sciences 108, no. 26 (June 2011): 10415–10420.
recording the time of your colonoscopy appointment: Katherine L. Milkman, John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian, “Planning Prompts as a Means of Increasing Preventive Screening Rates,” Preventive Medicine 56, no. 1 (January 2013): 92–
93.
voter turnout increases: David W. Nickerson and Todd Rogers, “Do You Have a Voting Plan?
Implementation Intentions, Voter Turnout, and Organic Plan Making,” Psychological Science
21, no. 2 (2010): 194–199.
Other successful government programs: “Policymakers around the World Are Embracing Behavioural Science,” The Economist, May 18, 2017, https://www.economist.com/news/international/21722163-experimental-iterative-data-driven- approach-gaining-ground-policymakers-around.
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